Social Media may be all the rage, but companies focused on email marketing enjoy long-term success.
Houston, TX, July 23, 2010 — In the midst of fads like Twitter marketing and social media, it is email marketing may prove to generate the most measurable ROI.
“There is a lot of potential in email marketing. The only trick is to know how to use and maximize it according to your business’ very purpose,” explains Kenneth Yu, the man behind The Email Salvation System.
This positive slant to email campaign is not new. However, only a few find good success in it. As marketing expert Yu suggests, it is essential for people to understand and delineate the myths and truths behind opt email marketing systems.
However, with the recent CAN-SPAM laws and other deliverability concerns, how can a business take full advantage of the “low cost, high impact” nature of email marketing within the strict guidelines governing email marketing?
“People follow particular email advertising tactics because other people are doing the same. Beginners often get at lost because of this,” adds the CEO and founder of Puppet String Marketing LLC.
Valuable asset
Most companies are too involved in daily operations and less rewarding aspects of marketing to pay attention to a very valuable asset — their email database.
True enough, the very basic needs of email marketing such as subject line creation or email personality are not given much attention. Crafting a good email subject line is similar to a pretty picture on a postcard–it needs to be enticing and attractive. The message must be catchy enough to lure the recipient into opening the email and actually reading its content.
By studying the companies most successfully using email marketing, the brain behind the famous The Dark Side of Twitter was able to avoid such pitfalls early on and formulate a simple but effective email marketing system.
“People seem to forget the basics. That’s what I noted when I was doing an analysis of the kinds of email marketing nightmares that a business can find itself in,” Yu shares.
Make sense to your target market
Subject lines are vital icing on the cake. The email copy, on the other hand, makes or breaks the deal. It triggers or debunks the interest of the reader to try out the product or service. “The copy has to appeal. It should make sense to the lives of the target market,” Yu stresses.
The popular Internet marketer has numerous autoresponder marketing-related achievements –including 6 figure promotions that doubled his clients’ growth in under 6 months. In his latest offering, The Email Salvation System, Yu reveals the steps he personally uses when creating winning email copy content for his many ventures.
The Email Salvation System may be just what you need to create breakthrough email promotion campaigns.
To claim your access to a free limited-edition webinar recording on highly profitable email marketing strategies, log on to http://email.salvationsystem.com
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Press Contact:
Kenneth Yu
Email Salvation System
Houston, TX
1-270-968-8540
[email protected]
http://www.email.salvationsystem.com
