Enjoy The City Inks Largest Contract in Company History

For Immediate Release For more information contact:
July 29, 2008 Anne Stanton: (205) 427-3215
or (205)-995-2489 ext. 217

Enjoy The City Inks Largest Contract in Company History
10 Year Deal with Kidz-IDz and North American Booster Club Association to Raise Millions

Birmingham, AL (July 29)- Anne Stanton, founder and CEO of Enjoy The City announced today their 10 year partnership with North American Booster Club Association (NABCA) and Kidz-IDz, which represents the largest contract in the company’s history.

This unique partnership aims to achieve three goals, raise $500 million for NABCA booster clubs, distribute 25 million free Kidz-IDz child photo ID cards and increase the number of markets served by Enjoy the City from 135 to 240.

Enjoy The City, the nation’s premier coupon book fundraising company is creating custom coupon books for NABCA, which will be sold by booster clubs and youth groups across the country, providing a valuable, healthy fundraiser for countless children’s programs. Each participating Booster Club will receive a voucher for $100 off the NABCA annual enrollment fee of $195 which entitles them to a host of benefits including leadership training, professional guidance, discounted insurance opportunities and so much more.

Steve Beden, CEO of NABCA says, “The need for booster clubs to raise larger amounts of funds has continued to present many with growing challenges and it is our belief that the Enjoy The City fundraising program not only offers a way for these groups to meet the growing fundraising challenges but it also provides a more profitable, healthy, safe alternative to the traditional candy fundraisers that have existed for years. The book offers a tremendous value to the consumer and provides the average family with a strong return for their fundraising contribution.”

Each NABCA coupon book will offer consumers more than $1000 in savings from a wide variety of national, regional and local merchants. In addition to savings coupons for fine dining restaurants, casual “mom and pop” diners, bowling alleys and golf courses, each book will include a voucher for a free (shipping and handling charges will apply) Kidz-IDz hard plastic child photo ID and medical emergency card with electronic ID, a $30 value.

The ID card includes valuable medical information in addition to important personal data, so it not only helps reunite a lost or missing child with their loved ones or group, but also is helpful in the event of a medical emergency. In addition to the free Child Photo ID Card, each member also receives a free Electronic ID. An Electronic ID is recommended as the fastest solution for transferring key information in the event of a missing child episode or a medical emergency. It enables parents to store their child’s photo and descriptive details on their home computer, and includes other helpful files to help prevent and react to an emergency.

“I believe that I have partnered with two organizations who believe strongly in the mission to keep our children safe and to provide families with the tools necessary to prevent, or respond to, an emergency. By giving every family that purchases the NABCA/Enjoy The City coupon book a free photo ID card with electronic ID, plus unlimited free updates & renewals every 6 months for life, I believe that we’ll be taking a major step to improve child safety in America.”, says Michael Pouls, Founder and CEO of Kidz-IDz.

About Enjoy The City: Enjoy The City is a leading marketer of fundraising coupon books for schools, sports teams, community groups and other non-profit organizations. Enjoy The City currently serves 135 markets and does business with approximately 10,000 local, regional and national merchants. For more information about Enjoy The City visit www.enjoythecity.com

About Kidz-IDz: Founded by Michael Pouls, a father determined to decrease the number of missing, abducted, and abused children in our country, Kidz-IDz offers products such as Child Photo ID & Medical Emergency Cards, Electronic IDs, Fingerprinting, DNA, & Dental Records Kits, and the Safetyville Board Game. For more information about Kidz-IDz visit www.kidzidz.com

About NABCA: The North American Booster Club Association is the first of its kind national booster club association dedicated to providing booster clubs throughout North America with the highest level of guidance, education, training and support. NABCA has become the booster club trade association for parents, volunteers, school administrators, program directors, coaches and business leaders who support the extracurricular programs endorsed by booster clubs. For more information about NABCA visit www.boosterclubs.org