Indianapolis Candy Company Set to Sour the Action at Top Confection Industry Convention
Chicago, IL,April 30,2008–Candy Dynamics, a cutting edge marketer of popular sour candy products, announced today that it will debut two new products in the company’s ever-growing line of Toxic Waste® sour candy, at the 2008 All Candy Expo. The company’s booth will also be the center of sour power action at the show with: updates for attendees on their ongoing environmental awareness programs, the live debut appearance of Mr. Toxie Head, special areas showcasing the new challenging and entertaining website computer game, and the return of the popular Toxic Challenge Meter. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
Following on the enormous success of recent line extensions, Candy Dynamics will showcase two new sour packed products at this year’s show; the Toxic Waste Nuclear Sludge® Sour Bar Laydown Bag, and the Toxic Waste® Hazardously Sour Candy® Bank. In addition, the company will debut a new larger size collection of its popular Toxic Waste Sour Candy Sprays®.
Toxic Waste Nuclear Sludge Sour Bar Laydown Bags contain an assortment of bite-size sour Green Apple, Blue Raspberry, and Cherry miniature candy bars sealed in high impact packaging. Currently available as .7 oz (20g) full-size bars, these sensational new miniature bars offer the maximum in sour flavor punch. Toxic Waste Nuclear Sludge Sour Bar Laydown Bags will offer yummy sour candy fun and will be available in 30 and 80 .28 oz (7.9 g) unit count retail display laydown bags (24 laydown bags per 30 unit count case/6 laydown bags per 80 unit count case) at the manufacturer’s suggested retail price of $1.99, and $5.00 per laydown bag, respectively. Especially produced for distribution to ghouls and goblins on Halloween, these laydown bags are scheduled to hit retail beginning in the third quarter of 2008.
Packed in a three dimensional plastic toy drum coin bank, the Toxic Waste Hazardously Sour Candy Bank container overflows with 28 pieces of candy, in an assortment of five sour flavors- Blue Raspberry, Black Cherry, Green Apple, Lemon, and Watermelon. As a bonus, this cool new drum sports a coin slot and doubles as a bank for loose change, and is a fun collectible for kids and adults alike. The Toxic Waste Hazardously Sour Candy Bank will be available (six banks per case) at the manufacturer’s suggested retail price of $1.99 beginning in the third quarter of 2008.
An innovative liquid sour-candy-and-toy-in-one, each Toxic Waste Sour Candy Spray features one of three collectible Toxic Waste character finger puppets, Professor Sauernoggin (the inventor of Toxic Waste Candy), Mr. Toxie Head (Professor Sauernoggin’s Alter Ego), and Hazmat the Lab Rat (Professor Sauernoggin’s faithful pet rat). Previously released as 7 mL, the redesigned product will now be offered as an impressive 10 mL spray, representing an almost 50% increase in yummy spray candy. The new sprays will be available in four delicious sour flavors, Blue Raspberry, Cherry, Green Apple, and Strawberry, in 12 unit assorted flavor retail display boxes (12 display boxes per case/case pack: 12X12) at the manufacturer’s suggested retail price of $0.99 per spray beginning in the third quarter of 2008.
Candy Dynamics offers an array of existing Toxic Waste candy products that are guaranteed to make all kids pucker with sour delight. The flagship product, Toxic Waste® Hazardously Sour Candy®, has the only double-action sour flavor on the planet, and is packaged in a novelty toy toxic waste drum. Available in sour Green Apple, Cherry, and Blue Raspberry flavors and sealed in high impact packaging, Toxic Waste Nuclear Sludge® Sour Bars will please candy lovers everywhere.
Finally, Toxic Waste Sour Dip & Lick Lollipops® combine a delicious sour lollipop with intense Toxic Waste sour powder. Featuring a specially molded lollipop shape that allows for the maximum in sour flavor powder punch per dip, this treat offers kids an interactive candy eating experience that promises yummy non-stop fun with each and every dip and lick.
Candy Dynamics’ presence at the All Candy Expo isn’t just about candy. The company will also be passing along the news that in celebration of Earth Day 2008 they are proudly hosting the second annual Toxic Takedown Challenge™. The Toxic Waste Hazardously Sour Candy Toxic Takedown Challenge promotes environmental awareness for kids of all ages (six years old and up) and encourages them to pay tribute to the environment by actively participating in Earth Day festivities.
Now through May 31st, the public is invited to visit www.toxicwastecandy.com to enter a drawing for a chance to win Toxic Waste candy and a $500 United States EE Series Savings Bond. Participants are asked to fill out an entry form and submit a tip or creative idea about what people can do to help the planet and the environment. One lucky grand prize winner will be awarded a week’s supply of Toxic Waste candy and the Savings Bond, plus 25 runner ups will win Toxic Waste Candy. Winners will be announced on June 6th, and their entries will be posted on the Toxic Waste website.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
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