Mumbai, April 3, 2008: Escher Communications, a 50:50 joint venture between Source Strategic Communications Pvt. Ltd. (The Source) and iMatters, has launched operations with 12 clients across retail, healthcare, technology, Internet and the entertainment domains.
Key clients of Escher Communications include Glodyne, id8Labs, Manipal Cure and Care, EMA Partners, Saon Group, Z Friction, etc.
Escher Communications will operate from offices in six cities i.e. Mumbai, Delhi, Kolkata, Chennai, Bangalore and Pune. With their head office in Mumbai, besides network arrangements in 18 major markets in India.
Raju Kane, Managing Director, The Source said, “We are partnering with iMatters to create a dedicated thru-the-line agency for new age sectors that require a holistic brand custodian approach to communication. Escher will offer traditional public relations, blog pr, consumer & trade communications and special purpose advertising to build new brands in retail, healthcare, technology, internet and entertainment domains in the Indian market.”
Ajai Sharma, Director, iMatters adds, “iMatters will continue to grow as a specialist financial communication agency. We propose to add financial research, new media communications and below the line promotions to emerge as a full service financial communication consultancy in 2008. We hived off our clients and the teams working in technology, healthcare, Internet and entertainment domains to Escher communications to create greater focus on the financial practice in iMatters.”
Escher Communications will look at building on specialized services by bringing together years of media relations and communications skills from The Source and iMatters under one roof. Escher Communications plans to hire a Chief Executive Officer and 20 professionals by June this year to boost its operations in Mumbai and Delhi.
For further information contact:
Archana Pradhan – 9820330505
Shafinreza Doctor – 9224478650
Escher Communications
