Our fascination, interest and curiosity for technology tools and the power of social media has always driven us to seek newer ways to measure, analyze and infer from the tonnage of data available on the internet around user behavior and internet usage patterns.
Add to this our collective passion for the game of cricket and you get the now famed, Ethinos Match Predictor.
Wisdom of the crowd at work.
While we all were interested in the concept of the wisdom of the crowds, our curiosity to see if this can be tested in a real world scenario led us to device a tool which would predict the outcome of Cricket matches based on the volume of online chatter for and against both the teams in contention.
We tinkered with the algorithm and did a few dry runs. After a few iterations, it started working ‘flawlessly’, and thus was born the Ethinos Match Predictor. A simple tool which collated what people were talking online about various teams into the buckets of positive, negative and neutral data and predicted the match outcomes based on the respective chatter volumes.
We tested the tool for the ICC Cricket World Cup matches and were able to call 12 out of the 14 matches correctly, where after, we deployed the Ethinos Match Predictor to predict the outcomes during the last phase of the IPL 2011 matches as well. While it has worked wonderfully so far, it is also a display of our social media tracking and analysis capabilities.
In case you haven’t checked the tool pages yet, please visit the following links:
– Ethinos Match Predictor– World Cup 2011
– Ethinos Match Predictor – IPL T20 2011
The algorithm used for the Predictor was something like this:
The chance of winning for Team A = [{(A+)* – (A-)*/(Total A)} * {(Total A)*+(Total B)*}]%
Where in:
• (A+)* = Positive Chatter Volume for Team A
• (A-)* = Negative Chatter Volume for Team A
• (Total A)* = Total chatter with mentions for Team A
• (Total B)* = Total Chatter with mentions for Team B
Both the versions of Ethinos Match Predictor tool were promoted online solely through our respective tweets, messages, threats and coercions and soon we were able to generate genuine user interest!
We@Ethinos would like to continue implementing similar technologies, tools and platforms which would not only challenge the boundaries of technological implementations but also help us discover interesting possibilities in data inference and postulations in the world of digital marketing.
Please Note: Ethinos Match Predictor is a proprietary tool developed and used by Ethinos Digital Marketing. Please feel free to write to [email protected] for any further query or clarification.
Contact
Name of the contact: Siddharth Hegde
E-mail: [email protected]
Phone: +91-9820217252
Website: www.ethinos.com
