Incorporating user-generated feedback into your ecommerce web strategy can yield impressive sales results. But the benefits don’t stop there, according to leading ecommerce expert Rick Wilson.
England, UK, March 20, 2009 — There’s a fairly basic piece of sales advice which will give your ecommerce web strategy a double boost.
Adding user feedback and testimonials to your business website can have a massive impact on your online business sales strategy, and in a new business TV show screening on yourBusinessChannel ecommerce, expert Rick Wilson explains why.
Business experts often stress that building a community is a critical part of a successful web strategy. This sounds easy in theory, says Wilson, but how do you go about achieving this in practice?
Giving ecommerce sales advice and business development tips on the show, Wilson explains how to develop a sense of engagement and community around your business website, and the sales benefits this can bring.
A very cost effective way to build community, according to Wilson’s sales advice on the show, is to allow your customers to post their own feedback and comments on your products and services. Common forms that this can take are online product reviews and testimonials.
The great advantage of this kind of web strategy is the benefits it brings. In the first instance, it creates greater interactivity and a more engaging site for your customers online.
The second benefit is that in effect your customers are doing your selling and writing your website content for you. Prospective customers would far rather listen to a satisfied customer than a sales person, which makes user-generated content a potent web strategy. Also, customer reviews are mostly positive, says Wilson.
Later in the show, Wilson gives further sales advice to demonstrate exactly how cost effective it can be to add this kind of content to your site. An in-house web development team can install such a system quite simply, or alternately there are off-the-shelf software packages which are not expensive.
Further links/information:
* View this and over 600 other free shows packed with business advice at http://www.yourbusinesschannel.com
* For news on upcoming business TV shows and tips on business development see http://www.yourbusinesschannel.com/blog.aspx
* Enhance your visitors’ experience with business television on your website at http://www.yourbusinesschannel.com/partner.aspx
Press Release Distribution By Pressreleasepoint
Contact:
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
[email protected]
http://www.yourbusinesschannel.com
