The social publishing and content marketing network for business professionals, exploreB2B, ends it?s beta testing, offering extensive statistics and audience analysis on articles and profiles as a part of the premium function package. Matching the content marketing focus of establishing thought leadership, in addition to showing expertise in platform articles, users can also apply for an ?Expert? status to assert industry authority.
After successfully launching in the United States in April 2012, exploreB2B’s traffic has multiplied by six, with over 60% of visitors originating from the US. Today, the Berlin based startup officially moves out of beta and launches its first package of premium functions.
Basic functions of exploreB2B include self-publication, reading, and sharing articles. With the new premium functions, users can analyze statistics on who has read their articles, where referrals originate, and which topics or industries the readers have expressed interest in their areas of discussion. Premium functions allow self-publishing professionals insight into the kind of content that speaks to their target group.
?In social business, content is the key to success. The right content must find its right audience in the right place,? says Jonathan Gebauer, co-founder and CEO of exploreB2B.
?Our statistics package provides tools for analyzing traffic, which specifically identify topics that resonate most with a specific target audience and which social platforms do you the most service. The new statistics package allows analyzed content to become a powerful sales tool.?
The new ?Expert? system takes these methods for branding and reputation building one step further. Authors who have demonstrated sophisticated industry knowledge on the platform can claim expert status for chosen categories. In the coming weeks, more specialized features for increasing the visibility of experts and expanding their reputation will be introduced.
?In social business, the main goals are to establish your reputation as an expert through published content and to demonstrate superior knowledge. exploreB2B helps you illicit targeted expertise and check to see what, in fact, works for you.?
exploreB2B?s Backstory
exploreB2B was founded in 2010 by siblings Jonathan Gebauer and Dr. Susanna Gebauer. In October 2011, the startup closed a financial round with the Program for Research, Innovation and Technology (ProFIT), by the Investitionsbank Berlin (IBB), allowing for global expansion. exploreB2B successfully launched in the U.S. in April 2012, with the help of an international team. exploreB2B is currently making global strides, boasting professional users from over 40 countries.
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