Fashion steel jewellery is a highly lucrative and competitive industry
There is an amazing selection of Jewellery Wholesale available for retailers to choose from these days.
In order to attract customers, designers have become more sophisticated in their manufacturing methods and are paying more attention to the current fashion trends in order to product collections that appeal to a greater audience.
The throwaway fashion boom, fuelled by cheap fashion retailers such as H & M and Primark, has increased demand for low cost contemporary fashion titanium jewellery, and this is good news for tungsten jewellery wholesalers.
Precious mental jewellery such as diamonds and gold will always remain popular, however fashion conscious shoppers are more likely to opt for costume jewellery because of its affordability, increasing quality, and because they can easily update their accessories as fashion trends change, without spending a fortune.
Convincing imitation diamond earrings and rings can be bought for little in some cases, so it isn’t surprising that shoppers are buying these accessories rather than spending hundreds of dollars on the real thing.
Fashion jewellery is a highly lucrative and competitive industry. There are a huge number of companies and private individuals, mostly in China and other Far Eastern countries, who manufacturer jewellery for bulk distribution, the majority of which is destined for western retailers.
In order to meet demand, they have to create striking tungsten jewellery that makes a lasting impact. In order to give themselves a competitive edge many of the top wholesale jewellery manufacturers will have researchers in their primary markets, whose sole purpose is to feed back information about the latest jewellery trends and designs.
Wholesale Jewellery doesn’t have to be bought off the peg. Exclusive steel Jewellery collections can be created on demand, however units costs tend to be higher due to the specific tooling required to complete such a job. Consequently this approach is cost-prohibitive for most small retailers and therefore remains a luxury afforded only by the biggest chains. Most jewellery manufacturers can also be commissioned to produce replicas of specific high-value tungsten jewellery pieces on demand but, again, this carries additional tooling costs.Tiffany jewellery tends to attract cheap imitations more than most because of their high profile designs. Given the quality of workmanship it can be very difficult to tell the difference between the imitation and the genuine article.
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