iFood.tv Sets The Trend For Industry-Specific Video Players; Launches A Player For “Foodies”

iFood.tv Sets The Trend For Industry-Specific Video Players

iFood.tv (http://www.ifood.tv), a distinctive, buzzing, and growing Web2.0 video community of food lovers, gives a new direction to the evolution of video players by launching the revolutionary player tailored for “foodies.”

New York, NY February 19, 2008 — If you frequent video websites looking for recipe videos, you have probably experienced the pain of taking notes on ingredients and recipe directions while watching the videos. Here is some good news for you; you don’t have to endure the pain any more. iFood.tv (http://www.ifood.tv), a distinctive, buzzing, and growing Web2.0 video community of food lovers, just stepped up the innovation factor by being the first in the online video market to release a flash-based player specializing in the display of food videos.

The newly released version of ifood.tv’s video player (“foodie player”) is built to provide a wholesome viewing and learning experience. The player displays ingredients, directions, recipe summary information and even includes a one click print option! So now watching a recipe, printing it and cooking it, can all be done seamlessly. Moreover, if you like what you watch, the player comes with several community building features to express yourself.

The foodie player will be of tremendous value-add to bloggers or food video producers who can embed their ifood.tv videos anywhere without having to renter the recipe ingredients, directions and other details. All the relevant information comes built-in with the player. To experience the utility of the player, watch Chef Melissa make your favorite “Chocolate Covered Strawberries Recipe” (http://www.ifood.tv/recipe/chocolate_covered_strawberries).

Commenting on the foodie player, Alok Ranjan, CEO, iFood.tv said, “We, at iFood.tv, were frustrated by the lack of sophistication in today’s video players and how ill-suited they are for foodies in terms of providing an integrated experience. Every video recipe is composed of a list of ingredients and a set of directions, and unless we can provide both the text and the video instructions through the same interface, we cannot offer a simple, integrated cooking experience to our viewers. A niche community such as ours needs a tailored video player.”

The foodie player is also well ahead of the competition with its much advanced social interactivity features. While regular flash based video players solve the problem of embedding and displaying high quality content, they are a dead end when it comes to end user interactivity. With the foodie player, viewers can register on the site, log in, read and leave comments, get viewership information, add to favorites, and subscribe to feeds, among other things. “ifood.tv has always been on the cutting edge of technology. We see ourselves as the pioneers setting the trail for future flash based players. We strongly believe that targeted video players are going to be the norm, making the end user experience seamless regardless of whether the viewer is watching an embedded video or is on the website. There will soon be a time when you would not need to be on a specific site to check your profile and read private messages; Player Views would become more important than Page Views,” forecasts Alok Ranjan.

About iFood.tv (www.ifood.tv)
iFood.tv is a distinctive and rapidly growing online video community of food lovers. Started in Jan 2007, this unique food driven platform has taken the web 2.0 world by storm with over thirteen million hits a month in a short span of its existence. Inspired by the mission to ‘Serve food lovers simply,’ iFood.tv offers a single platform for food related infotainment and social networking to millions across the globe. Whether you are a professional chef or a food enthusiast, you can share and enhance your culinary skills through video cooking shows, blogs and forums; find and meet “taste buddies”; discover exciting restaurants and enjoy interesting food shows and events on this multifaceted platform. In addition, you can also upload your own videos on iFood.tv, start a personal channel and embed your own channel on your website. So don’t be left behind. Log on to www.iFood.tv and enjoy a superlative food experience like never before.

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Media Contact:

Nitin Agarwal
iFood.tv
New York, NY
United States
[email protected]
http://www.ifood.tv