SAN LUIS OBISPO, Calif. (September 20, 2011) – As B.R.A.T. feel better drink experiences momentum in the market, the product is also getting recognition for innovation with The Wall Street Journal’s Small Business, Big Innovation competition. Founders Greg and Ilsa Toepfer are showcased among a variety of entrepreneurs that elicit creativity and innovation during a down economy.
Greg and Ilsa created B.R.A.T. feel better drink in 2008, facing the challenge of getting the business off the ground and running, while they struggled to provide for their family and come up with financial means to create and market their product. Greg and Ilsa were selected as a participant of the Small Business, Big Innovation contest after reaching significant milestones with their product. Their product has received wide acceptance among pediatricians and doctors, is available in over 2,000 store locations nationwide, and has received the New Products Showcase Award for the Most Innovative Product at the Natural Product East in Boston in 2009.
“Being showcased with B.R.A.T. feel better drink in such an honorable contest among so many creative entrepreneurs is a huge accomplishment for us,” Greg Toepfer said. “We truly believe in this product and that’s why we took so much risk in creating it and getting it on the shelves. So far we’ve been receiving a great response from consumers and those in the medical field.”
B.R.A.T. feel better drink packs healing elements of the age-old bananas, rice, applesauce and toast (B.R.A.T.) diet, as well as electrolytes, vitamins and more, into a supplementary, milk-like drink form. The drink is a non-dairy, gluten-free hydration drink designed to soothe upset stomach and help aid in the relief of flu, vomiting, diarrhea, nausea, gastrointestinal distress, heat exhaustion and other dehydration issues.
The drink, offered in four flavors – Cinnamon Toast, Chocolate Honey, Vanilla and Original, is quickly catching on in the marketplace. After initially gaining wide acceptance among pediatricians and doctors who recommend the B.R.A.T. diet for their patients with the flu, more consumers are seeking out the B.R.A.T. feel better drink on their own in mainstream retail outlets. The product can now be purchased online and in 2,000 locations nationwide, including grocery stores such as Whole Foods, Safeway and Hannaford, and company executives expect the product to be sold in 3,000 locations nationwide by the end of 2011.
All of the entries in the Small Business, Big Innovation contest are published for view in a blog on the online version of the publication. Readers are encouraged to vote for their favorite entry, and the winner will receive the “Reader’s Choice” award. A panel of judges will select the top 10 entrants as well as the overall winner, and they will all be featured in a Special Journal report in The Wall Street Journal. Voting for the “Reader’s Choice” award ends September 30, 2011.
For more information on the B.R.A.T. feel better drink, visit www.bratdietdrink.com. To vote for B.R.A.T. in The Wall Street Journal Small Business, Big Innovation contest, visit http://blogs.wsj.com/biginnovation/2011/09/09/b-r-a-t-diet/.
About B.R.A.T. feel better drink
B.R.A.T. feel better drink was created in 2008 by Greg and Ilsa Toepfer as a supplement to the B.R.A.T. diet of bananas, rice, applesauce and toast. The drink contains 3 of the elements of the B.R.A.T. diet while hydrating and soothing the stomach. The drink is suggested to aid in the relief of flu, vomiting, diarrhea, nausea, gastrointestinal distress, heat exhaustion and other dehydration issues. The product comes in four flavors, Cinnamon Toast, Chocolate Honey, Vanilla and Original and can be bought online or in over 2,000 grocery store locations nationwide. For more information, visit www.bratdietdrink.com.
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