Summary: Franklin Health and Fitness complete their new renovation, with the addition of a line of organic Specialty Coffee, Espressos and Teas to go along with their current line of 100% Crushed Fruit Recovery and Performance Shakes. They worked with Performance Food Centers, an industry Juice Bar supplier to create total wellness within their fitness facility.
Pottstown, PA January 14, 2011: Franklin Health and Fitness is a 21,000 square foot fitness facility in Franklin, North Carolina. They opened their doors in 1988 in order to provide excellence in facilities, programs and services to help their members achieve their maximum potential for health and fitness. They offer their members the following amenities in wellness; an indoor pool, full service locker rooms, spinning studio, KidsZone, Racquetball courts, free weights, Nautilus equipment, 67 weekly group exercise classes and an all-natural Juice Bar which now includes a full line of organic Specialty Coffee, Espresso and Teas.
Franklin Health and Fitness decided three years ago that in order to provide total wellness to their members, they need to add an all-natural Juice Bar to their facility. They understood the importance of offering their members a natural way to recover after their workout in order to reach their performance goals. In search of a Juice Bar supplier, they found Performance Food Centers (PFC) through an industry partner, CMS, followed up by the chance to try PFC’s 100% crushed fruit shakes at an IHRSA Convention. Rodney Morris, General Manager at Franklin speaks of why they choose PFC, “Their smoothies are healthy and PFC helps with marketing the smoothies with nutritional facts, posters, marketing campaigns and so much more.” Morris goes on to talk about his experience with this whole-foods company, “My experience with PFC has been super! I like their focus on informing members about the health benefits of the smoothies. Providing education to our members has been one of the major keys to making our Juice Bar in our health club successful.”
Franklin sells Recovery and Performance Shakes to about 11% of their member and this number is growing. In fact, their business is growing tremendously, so much so that they have recently remodeling the entire center and add a new line of organic coffees, espresso and teas to complete the total wellness package. Morris mentions, “A lot of people drink coffee and espresso drinks and we wanted to offer this convenience to our members.”
Debbie Dolan, PFC’s Director of Specialty Coffee recently traveled to North Carolina to train the fine staff at Franklin on their new coffee and tea program. Along with training the staff on how to make and sell their new line of coffees and teas, Dolan taught them that freshly, roasted espresso beans are the key to a good latte. Dolan, returning from her trip mentions, “I want to thank the owners and staff of Franklin Health and Fitness for such a great training. I believe the addition of the new line of coffees, espressos and teas will greatly benefit their members as well as the clubs profit margin.”
The whole staff at PFC would like to congratulate Franklin Health and Fitness for setting the path to recovery and wellness by offering their members 100% Crushed Fruit Recovery and Performance Shakes and a line of Organic of Specialty Coffee, Espresso and Teas.
1214 East Main Street, Franklin, NC 28734
Phone: 828.369.5608
Fax: 828.369.9659
[email protected]
