If you are responsible for your company’s website you should be aware of the recent changes to EU privacy rules governing websites and information they might save on users’ computers. The most common method used is cookies, that store information that your website can access on your website users’ computers, until they expire or are deleted.
If you have read the guidance from the ICO (Information Commissioners Office) you may well have come away feeling none the wiser about what you should be doing in regards to this new ruling. Well you won’t be alone; the guidance is woolly to say the least. So what do you do? Stick your head in the sand and hope for the best? Or make sure you are doing what you can to comply with the law, whilst making sure you aren’t giving up competitive advantage for your business and its website.
You may not even know whether your website is using cookies. A cookie is a common method used by web developers to temporarily save information from a website that can be accessed by the website as you move between pages, sites, or return to the site at a later date. It is commonly used by website analytics software and is also used by a number of online advertising networks to personalise advertising based on your browsing history. If you don’t know if you’re using cookies, then find out if you are using Google Analytics or Google Adwords conversion tracking. If you are using one of these common tools, then your website will be using cookies.
It might be tempting to wait and see what happens or perhaps hope it washes over, but one thing that the ICO guidance is clear on is that it will take a dim view if a business doesn’t have a clear plan on giving users the option to opt out of information being stored in regards to their use of its website. To help local businesses understand the implications of this change in the law in regards to their website LexisClick Online Marketing have teamed up with Grid Law a Bournemouth based legal firm, to offer a free assessment of your website and guidance on whether your website complies with this latest EU ruling and what you should do if it doesn’t.
LexisClick is an online marketing agency based in Bournemouth, specialising in helping ambitious businesses achieve their objectives, through effective online marketing. For further information on how we can help you ensure that your website is complying with the law contact us on 01202 788 333 or visit our website.
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Lexis Click Online Marketing
Venator House
9 St Stephen’s Court
15 – 17 St Stephen’s Road
Bournemouth
Dorset
BH2 6LA
Phone: 01202 788333
Web: http://www.lexisclick.com/
