Dublin, 22 MAY 2008 – CustomerMinds.com, the integrated digital marketing company, has launched a comprehensive guide to help marketers develop and implement effective e-mail and SMS strategies.
The initiative responds to a growing uncertainty about the best ways to harness digital channels into the marketing mix, at a time when anti spam technology and more stringent Data Protection regulations conspire to make life harder for the on line marketer.
The guide reveals how best to realise the full potential of these nascent e mail and mobile marketing tools and achieve challenging business objectives with less marketing outlay.
With an average 51 seconds attention span for the average marketing e-mail, the guide gives practical issues such as the optimal length of e-mail subject lines, best time, day and week to send e-mail and SMS campaigns. Advice and tips from leading companies are presented in clear, no nonsense language, enabling marketers to experiment with digital media and accelerate existing programs to the next level.
Subjects include:
• How to measure the return from every euro spent on marketing.
• Strategies to transform traditional media vehicles into direct response.
• Best practice ways to build and segment permission-based databases.
• Practical ways to increase reach and boost response rates.
• Criteria for evaluating suppliers and selecting the most appropriate e-mail and SMS partners.
• Guidance on remaining compliant with the Data Protection Act 1988 and 2003.
“We have gained valuable insights working alongside some of Ireland’s leading digital marketers. We see how time pressures, coupled with the speed that e-mail and SMS can be turned around, too often risk neglecting marketing basics†says Mike McMahon, Managing Director of CustomerMinds.com.
“This guide will save time, money and hassle for those who are thinking about starting with e-mail and SMS marketing or have a faltering strategy that needs to be put back on track. Readers of the guide will learn how to boost response rates and revenue through enhanced relevance, segmentation and targeting.
Sharing this knowledge enables marketers across all sectors to enhance their results by applying proven tactics and methodologiesâ€.
The free guide is available from www.CustomerMinds.com/ie/guide or by calling 01 231 1017.
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Contact Information:
Louise O’Conor, Marketing Manager
CustomerMinds.com, Media Cube, Kill Avenue, Dun Laoghaire, Co. Dublin
Email: [email protected]
Tel: 01 231 1017
