Paskill Stapleton & Lord to present half hour webinar February 25, 2011 on the value of a viewbook in the college marketing and admissions process.
Glenside, PA, February 19, 2011 — As colleges and universities allocate more of their marketing resources to online and social media marketing, the impact and effectiveness of the traditional viewbook has been under increased scrutiny. Is there a place still for the viewbook in higher education marketing, and if so, what is it? These are just some of the questions answered in Paskill Stapleton & Lord’s free, live webinar “Viewbooks in a Digital Age” on February 25, 2011, from 11:30 a.m. to 12:00 p.m. (EST).
Presented by Paskill Stapleton & Lord’s Vice President of Creative Services Bob Oxman, the half-hour webinar will discuss the viewbook’s four key attributes: possession, quality, user experience, and relevancy.
Webinar attendees will also find out how a viewbook can effectively:
Make a college appealing to its top prospects
Establish a lasting first impression
Create a conversation
Bob Oxman brings more than 18 years of experience delivering creative solutions in higher education marketing, focusing primarily in print publications, video production and all forms of college advertising.
About Paskill Stapleton & Lord
Founded in 1986, About Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA. For more information visit http://www.psandl.com
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Contact:
John Stapleton
Paskill Stapleton & Lord
One Roberts Avenue
Glenside, PA 19038-3497
215.572.7938
[email protected]
