Rising food prices have taken a toll of every household’s budget. Although the Government is keen on containing inflation but it has not been much successful in doing so. Coupled with the problem of a strong dollar, food prices have hit the roof. Housewives are feeling the pinch and most people are cutting on wasteful or unwanted expenditure.
Being market leaders and pioneers in the field of Canola Oil in India, Jivo Wellness carries a large loyal customer base due to the Heart Smart properties of their Canola Oil. The think tank of Jivo Wellness decided to protect their consumers from the onslaught of inflation.
Jivo Wellness surveyed hundreds of housewives who have been regular users of Heart Smart Jivo Canola Oil across North Indian cities and re-assessed the cost inputs. Amazingly, the most common feedback that came across was the need to create a low cost alternative for the expensive bottle that Jivo Canola Oil was packed in. Realizing the need of the hour, Jivo’s team came up with a refill pouch pack that was not only attractively designed but also a sturdy 100 microns thick laminate film.
The bright ecru based pouch proudly carries the new Jivo logo prominently in shaded Prussian blue watermarked with a bright large Canola flower that conveys the imagery of the source of this Heart Smart Canola Oil. The bright red Heart Smart icon provides the right touch of dash to the elegant pack.
Unveiling the new pouch and logo, Mr. RPS Kohli, Director, Jivo Wellness said, “The advantage of having first-hand customer feedback provided us the opportunity to overcome the challenge of galloping prices of Canola Oil”. He further shared, “It was a learning for us since we realized that the Indian housewife was very mature and focused on the need to curtail their budget. Almost each one of them exhorted us to introduce refill pouch packs to save on spending for the bottle every time. This is our tribute to the relentless spirit of the Indian housewife”.
Canola Oil is supposed to be the healthiest oil available to mankind. It is certified by United States FDA for its ability to reduce the risk of coronary heart diseases due to its high Unsaturated Good fats. Canola Oil is also supposed to have highest Omega3 (10%) amongst all cooking oils and the lowest saturated bad fats. It is also topped up with the best ratio of Omega3: Omega6 (1:2) which is the most desirable ratio for humans and is not available in any other cooking oil.
With the ever-growing consumer base, Jivo Wellness has already proved that their Canola Oil is not only Heart Smart but also now a Buy Smart.
