Dublin, Ireland, July 16, 2007 – Celebrating the 70th anniversary of Volkswagen, the Internet portal auto-betterdeals.com underlines the Beetles’ role in the manufacturer’s development. In a separate section, users find informative details on the history and the present state of Volkswagen that begin with a tribute to the success of the Beetle model
As Volkswagen was founded in 1937, the makers of auto-betterdeals.com integrated an information package for the Beetle into the site’s database in June of 2007. It begins with explaining that Ferdinand Porsche and Hans Ledwinka created the Beetle in a cooperative project. Whereas auto-betterdeals.com focuses on the historical and technical development of Volkswagen, it does not hesitate to reflect on the dark background of the brand’s history. Hitler had founded Volkswagen to create a car brand the working class could afford. The development team of auto-betterdeals.com had been confronted with a high number of searches for the Beetle on their site. A following brief Internet research revealed that Volkswagen was founded 70 years before auto-betterdeals.com was launched. As a reaction to high demands of offers concerning the Beetle on the one hand and temporal coincidence on the other, the makers of auto-betterdeals.com decided to include the Beetle section. According to the developers, the searches for Beetles seem to increase further in summer, which illustrates the ongoing success of this Volkswagen model.
In the course of reading, users also encounter information on current Volkswagen models. The presented models include Golf, Touran, Sharan, Caravelle, Touareg, Phaeton, Polo, and Passat. To amplify the details of the cars presented, the site compares some models like Passat to other brand’s models like Audi A6 or A8. After browsing auto-betterdeals.com for information on different car brands in categories that are similarly arranged as in the case of Volkswagen, users can proceed to specify their product wishes in customized search masks for each brand. Combining information and product offers, the developers of auto-betterdeals.com aim at improving electronically provided advices and combining these advices with current offers, as in classical retail stores. One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.auto-betterdeals.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.
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