Honesty Is The Cornerstone of A Successful Strategy – Building Confidence With An Open Book Policy

For an outsourcing IT engagement to be effectual and beneficial to both the client and the service provider, a certain level of transparency has to be accomplished. One approach worth considering is to introduce open-book pricing. Lantone Communications (www.voip.com.sg) forms part of the minority group of IT service providers in Singapore who practises this unconventional policy.

Singapore, Nov 06, 2007 — The commitment towards an open-book policy seems almost idealistic in its context. This policy proposes a “cost-plus – fixed margin” pricing structure, and even renders clients the right to audit the service provider’s annual accounts statements. So, it is no wonder that this policy hardly sits well with most traditional organizations. Ultimately, it is not exactly comfortable and hardly a picture of confidentiality when your clients are scrutinizing your annual accounts. In view of this, why do companies like Lantone Communications opt to practise an open-book policy?

Mr. Sandeep Singhania, Chief Consultant at Lantone Communications, puts it candidly “It is all for the sake of gaining a competitive edge and reinforcing customer loyalty. Customers are spoilt for choices nowadays. They do not necessarily need to stick with you. However, if you can let clients enjoy the benefits of acquiring 3rd party IT support and let them have the added assurance that they are not exploited on the prices, customer loyalty can be greatly enhanced. Therefore, an open-book policy is one feasible way to cultivate a trusting and effective outsourcing relationship in the long run.”

Mr. Singhania added “Transparency is one distinct feature of an open-book policy and this transparency creates a safety net for clients. It gives clients the assurance that they are handled by a company with integrity and not a fly-by-night company. The increased degree of comfort paves the way for a long-term working relationship, which will not be easily replaced by other vendors. Of course, an open-book policy is also a showcase display of the confidence level of our company. The execution of this policy underlines the fact that our company has the capabilities and efficiency to provide best-of-class services without having to exploit our clients.”

Since the implementation of the open-book policy, the business turnover for Lantone Communications has increased by more than two-fold and customer confidence is on the surge. This clearly affirms one point: If executed strategically, open-book pricing can make a significant difference to the bottom line of the company.

For more information about their open-book policy, please visit the official website of Lantone Communications at http://www.voip.com.sg/voip_open_book_policy.html.
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About Lantone Communications:

Incorporated in Singapore, Lantone Communications is more than a technically know-how company. Equipped with versatility and skills, Lantone Communications is one of the few IT companies in Singapore who have the abilities to provide a diverse range of carrier-class system integration and VOIP services and solutions. The company has worked with organizations throughout the world, ranging from SMEs to MNCs with mission-critical needs, earning the thumbs up from a rapidly growing clientele and even gaining the recognition of fellow competitors. The company is also currently the only authorised gold reseller in Singapore for Asterisk / Digium line of products.

Websites:

www.voip.com.sg (The main company website with their products and services)
www.mailtracking.com (track who, when and how many times emails you send get read)
www.download.com.sg (a download repository)

Media Contact:

Lantone Communications,
Tan Yen Peng,
Singapore,
phone:+65 6227 1149 x 458
web site:www.voip.com.sg