The growth of social media and the phenomenal stats that demonstrate its growth are all over the internet and the media. Facebook now accounts for 20% of all time spent online in the UK Source: Internet Advertising Bureau Fact Sheet, IAB, March 2010]. Facebook also clocks up the equivalent to 1 in every 7 page views of UK internet content. [Source: Experian Hitwise, October 2009]. Twitter now receives more web traffic than MySpace in the UK. [Source: Experian Hitwise, September 2009]. As a result all business owners want to develop and build their brand and understand the massive opportunity that social media marketing represents, but in their rush to get ‘social’ many pay little attention to aligning their digital branding with their more traditional brand presence.
In this fast moving digital world it’s important to pause before you leap into the social media environment to reflect on your brand and what you are trying to establish. Many companies are good at managing their brands and ensuring that they have consistent messaging throughout their websites, print advertisements, commercials, and brochures but when it comes to aligning their social media presence the same level of attention to detail is lacking, or a completely different brand look and feel evolves. It’s important to carry the branding and the brand promise through all your social media platforms so that your customers understand that they are engaging with your company and not a competitor. Here in Bournemouth SEO company LexisClick Digital Marketing agency we’ve threaded our brand and our brand messages throughout our social media platforms in order to ensure a consistent customer experience.
The same brand rules apply on the social web as they do off-line, you need to be absolutely clear who you are, and what your brand promise is. How do you want to position yourself in the market place and what do you desire to be known as. Clear and concise brand messaging will ensure that you develop strong brand recognition and that your customers know who you are. Determine your brand promise and position and stick to it so that it becomes fixed in the minds of your audience. Develop a visual style and a communication style that people like and then focus on that.
Your customers need to develop expectations for your brand in order to develop loyalty to it, they also need to understand what you are about and be comfortable with that so that they can talk easily about your brand with their friends and connections. Failure to meet these customer expectations in every interaction will leave them feeling confused and result in them turning away from your brand and finding one that consistently meets their expectations.
It’s important to ensure that the person responsible for your online presence truly understands the brand message, why you started the company, what your company does, and what your company believes in. They need to be really passionate about the brand so when they engage with your customers the communication is authentic and true.
If you’d like help with anything to do with your social media strategy, i.e.: branding, developing content, social media offers, we’re here to help. LexisClick specialise in helping companies grow their business online across all forms of digital channels including SEO, online-advertising, web design and development. If you don’t think you have the content available don’t worry. Quite a few businesses we come across don’t think they have much content available, but in pretty much every instance we’ve been able to uncover plenty.
Contact Details:
Lexis Click Online Marketing
Melbury House
1-3 Oxford Road
Bournemouth
Dorset
BH8 8ES
Phone: 01202 961336
