Bharatbook.com has added this latest report “Innovations in Beer: Growth opportunities in emerging markets, new flavors and innovative product formats ” to their extensive collection of market research reports. Beer is an alcoholic beverage made from brewing and fermentation of starched derived from malted barley and can be classified into three categories as enlisted below.
The global beer market was valued at around $546bn in 2009, an increase of 1.5% over 2008. Business Insights forecasts this market to grow at a CAGR of 1.8% during 2009–14 to reach a value of about $596bn in 2014. In Western Europe and the US, the beer market is matured registering a moderate growth rate. Emerging markets such as China, India, Thailand, Nigeria and Vietnam will play a critical role in the development of global beer industry due to rise in purchasing power of middle class population and investment in food and drink supply chain infrastructure. Ethical concerns are driving innovation and NPD in packaging material with PET emerging as a major threat to glass led by enabling technologies strengthening barrier properties of PET.
The report contains a summary of the important and novel beer launched between April 2006 and March 2010 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the beer market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in beer.
Key features of this report
• Dynamics of the major beer markets during the period 2009–14.
• Key trends, market drivers and resistors to the growth of global beer markets.
• NPD and innovation trends in the major beer markets based on the analysis of growth in major categories and sub-categories.
• Analysis of innovative new beer products launched between 2006 and 2009 from the data sourced from Product Launch Analytics.
• Investigating NPD and innovations in formulations, packaging and positioning in beer, and how these innovations help in product differentiation for beer manufacturers.
Scope of this report
• Predict future growth areas in beer based on this report’s forecasts to 2014 of market value by category and sub-category in Europe, North America and Asia-Pacific.
• Identify key trends that are shaping the beer market and examine the key market drivers to 2014 detailing trends in innovation, packaging and product tags.
• Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of products launch data of over 3,165 product launched between 2006–09.
• Learn from the NPD and innovations in the global beer markets to replicate their successes effectively in the future growth markets.
Key Market Issues
• Competition from other alcoholic beverages – Beer has been losing share to rival competitors such as wine and spirits. Wine has been gaining share in Europe due to its antioxidant properties and easy pairing with any food. Spirits is gaining share in the US due to increased promotional efforts including advertisements on television, availability of wide array of flavored products at various price points ranging from above-premium offerings to value-priced offerings
• Prohibition on smoking in public places in the European Union – Partial and complete bans imposed on smoking in public places in countries all over Europe has led to an adverse impact on the frequency of visits to on-trade premises and in turn clip the sales volumes of alcoholic beverages. With recession curbing the purchasing power of consumers and smoking ban the desire to visit on-trade channels, the frequency of purchase of beer in retail outlets will increase, causing off-trade channels to outperform on-trade channels.
For more information kindly visit: http://www.bharatbook.com/detail.asp?id=146682&rt=Innovations-in-Beer-Growth-opportunities-in-emerging-markets-new-flavors-and-innovative-product-formats.html
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