Looking for an innovative way to promote your business effectively? How about putting your advertisement right under the noses of your desired customers and business decision makers?
For thousands of professionals working in Singapore, the workday does not officially begin until they have their morning coffee. Just as a colleague from a MNC’s said, “My day starts with a coffee, and I typically drink at least 2 – 3 coffee every day.”
A company that specialize in handheld branding in the work space, Cups Media, distributes free quality “branded” paper cups with advertising messages to businesses in Singapore every month. The free cups are good for both cold and hot drinks, and used by companies in their office space such as working desks, lounges, visitor areas and conference rooms. These cups are distributed to companies in their exclusive network, absolutely free of charge, because they are sponsored by the advertisers.
This innovative way of marketing is remarkable because it’s simple but effective. It makes use of unexpected places to advertise – paper cups at their own offices! An effective and innovative alternative marketing tactic, media buyers and advertisers can leverage on this non-traditional marketing channel to provide the cups to companies for free, in exchange for branding them with their own messages. For example, National Instruments, a US-based global leading producer of automated test equipment and virtual instrumentation software, leveraged on this unique marketing channel to design an impressive artwork and message on the paper cups to reach out to thousands of engineers, professionals and executive workers to promote Labview, one of their iconic products, and receive a fascinating result!
Today’s consumers are turned off by “hard sell”. Being constantly bombarded by phone calls, emails, brochures, msns wherever they go, they would “switch off” any channels if they can. Just switched on the television to watch a drama, one will realize there are hundreds of advertisements showing on the television, trying to attract consumers’ attention. But through this innovative marketing technique – cups advertising, marketers can put their messages across right under the noses of their targeted audience. Offices workers practically see, held and touch these advertisements at their working desks or meeting rooms. This method not only let advertisers to leverage on this unusual places to promote their products and offerings; companies receiving these cups also get to eliminate the expense of buying the cups themselves, thus saving real money to improve their bottom line every month.
Hundreds of offices from various industries are receiving these quality paper cups on a regular basis and thus, saving real money every month. This money saving concept becomes exceptionally important under today’s harsh business environment. Just as what a senior executive from a leading pharmaceutical firm, Bayer, shared, “We have started using the free paper cups since 6 months ago. The paper cups are very useful and good in quality. Well done! Advertisement using free paper cups is a fresh idea which helps both the advertisers and companies – advertisers get the information across to users, and companies get these cups to save money!”
About Cups Media
Cups Media is Singapore’s FIRST and ONLY Free Cups Advertising Company, linking advertisers and their customers together. The company provides advertisers a non-traditional way to reach out to their target customers – their workplace! It does not matter if the target customers are working in offices, having a discussion with their colleagues or enjoying a relaxed conversation with their friends in the pantry, Cups Media brings their customers’ marketing message to their target customers directly. More information of the company can be found at: www.cupsmedia.com.
