Contemporary business owners should maintain at least one internet marketing website explaining what their company sells. Mistakenly, most website landing pages (the 1’st page a potential customer sees, when they click on your URL) try to sell visitors so many different products,that these once promising clients, become frustrated, because they can’t easily find what they came for, amidst all of the extra up-selling. They simply move on to your competitor’s website. Don’t get me wrong, up-selling is good. However, you have to make the first sale, before you can make the second sale. So lets concentrate on that first sale.This where the benefit of the jingle really supercharges your internet
How does a Jingle Boost Internet Sales ?
1. Tells clients that you’re a person who can be trusted
2. Explains simply & quickly, to clients how your product/service will
solve their problems
3.Commands clients to act with an immediate “call to action”
4. All of this is accomplished in 20 seconds?flat!
5. Once that you have their attention, clients are more likely to take
extra time to look at the other things you’re selling on your site.
6. Nothing reinforces your image like a consistent, quality message.
A good Jingle is very cost effective message, because in the long run,
it proves its value. Instead of paying huge sums of money every
month for a new commercial, your jingle stands the test of time and
continues to impress months after it first hits the airwaves. With a
simple update in copy, you can keep it fresh all the while keeping your
audience updated as to what your company is promoting that
particular month or week.
7. Easy to remember. You know what it?s like, you get a song stuck in
your head and all day long you?re singing it. Just imagine when a
potential customer is singing about your business all day long!
Try this experiment
1) Ask yourself, “What product or service is my main source of income?”
2) Pretend your a consumer looking for this very product or service
3) Go to your own website and stay there for 20 seconds maximum
(20 seconds is the average length of time surfers stay at a website
trying to figure out if it is of any benefit to them, before they move
on to a competitors website)
4) Now ask yourself, “Do I get a clear and strong message that my needs
can be met by this website?”
5) Do the same experiment on you competitors’ websites.
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