Here at FactorKing, we are business owners, and so too are our clients as well as many of our friends and associates. So, we sat down and devised an inventory of the best business tips we could think of.
Listen To Your Customers
Sounds simple, and you have heard it before, but how much does your decision making truly involve your customers’ expressed wants and needs? Ask them about your product or service, specifially pertaining to your offerings, or generally about your industry or competitors. Actively seek out their opinion by polling them in your Web page, or in an email, or on Facebook or LinkedIN as well as just if you’re talking to them in person. Offer something in exchange for their time to answer, if appropriate. There are several other ways, just be sure you’re listening and learning–always. Providing customers with what they wish and require only happens if you truly know what those wants and wishes are.
Over Deliver
Is this something that you are already doing? A customer who sees an organization as going “above & beyond” is usually a happy customer. Those customers/clients tend to not just return time and again, but in addition are likely to refer you to their friends. So whenever and wherever it is possible to, try to give the customers what they need and expect… and then give them some more.
Get Social
Social Media is probably one of those things you hear about on a regular basis, but that you simply can not seem to fully grasp the relevance of as it pertains to your business. If you employ social media marketing tactics, you’re essentially building a relationship with your customer BEFORE you even broach the question of sales. It’s an incredibly effective way to present your company.
Get Personal
Depending on your business, some, most, or even all of the contact you could have with customers is likely digital or otherwise impersonal. You need to take a step back and visualize some of the best relationships you have in business. Many tend to be with individuals who you speak with, not just email. Getting personal with the customer by talking to them on the phone, meeting them face to face one-on-one or in a show or other function, or any other way where you communicate “humanly” with them, builds a bond that will often get you through a hard time–as well as get you referrals. A customer that has a nasty experience with someone they do not personally know may find it much easier to jump ship. But as long as they know-trust-such as you , they’re probably likely to stay with you through thick and thin, as long as you keep the connection strong by providing them with value. Keep in mind that your customers have many other options. Foster a relationship that all but eliminates the requirement for them to think about any of the other options.
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