VMS (Video Message Service) – “See what I’m saying.”
Santa Monica, CA, May 07, 2011
Ironroad USA, a leading developer of mobile video services along with Ironroad AB, launched its revolutionary application for Smartphone called “VMS”, today. Video message service VMS) is a free app, which can be downloaded from the Android Market or App Store.
Video message service is a user-friendly, inexpensive, and fast way to share video content via mobile phone. Wi-Fi connectivity or a fixed subscription plan makes the use of VMS affordable for any user. Video messaging is as simple use as text messaging in which the users can even do video message chat with other users.
The advanced privacy settings of VMS ensure the safety of the users’ VMS content. Its users can customize it as per their requirement. VMS users need to subscribe to other users’ VMS in order to share video messages with them. This is to enhance the privacy of the users’ video content. This service does not require an additional memory on the mobile phone for its content. All the VMS content is centrally stored for enhanced privacy. This means that the users can access their VMS menu from any mobile phone using their personal identification number.
VMS can be used for person-to-person or for one to many users (mass distribution) video SMS exchange. Corporations for internal communication purposes in which one can get instant feedback on presentations from the management can utilize VMS. Enterprises can also use it to inform its employees or clients about any latest updates like change in policies or launch of new products. Users can share video content with others free while some subscriptions are paid (Premium VMS).
Mass distribution of video content can be a productive tool for advertisers in which they can reach out to target users. The inclusion of visual content makes it more appealing to the users. In addition to this, mobile phone as a medium has increased the scope for marketing or launch of a product or service with millions of mobile phone users around the globe.
Gerard Casale, Jr. CEO of Ironroad USA Inc says, “We believe that the future of social media and broadcasting is largely through Smartphone which is rapidly proliferating and as the capacity and bandwidth increases rapidly with 4G and LTE here in the US, we believe that VMS is the tool of choice for users to easily manage their own personal mobile broadcasting network.
VMS also facilitates its users to view, receive, and upload videos on video blogs with their phone using VMS. This can be a lucrative tool to monetize video blogging as users will now be able to access and upload on their video blogs frequently with their phones. Enterprises can also incorporate mobile video content in its marketing tools to reach a larger range of people. It can also help in generating revenue via paid subscription for Premium VMS content. This feature of VMS is all set to revolutionize video blogging.
Premium VMS content can also be in the form of video blogs of celebrities, artists, authors, sportspersons, etc. These blogs can be instrumental for publicity to celebrities. They can inform about upcoming events like tours, album or book launch, etc. Their fans can subscribe to the video blogs of their favorite celebrities and get in touch with their favorite celebrities. Fans can also post a reply to posts updated on the celebrity blog.
VMS also sends notifications to its subscribers in case of any new updates on the subscribed blogs. This keeps the subscribers updated and is most likely to bring a boost in video blogging.
Video message service comprises of superior picture quality in comparison to MMS. It supports up to 4 minutes of video content. Users can also access their VMS menu at vmsplay.com
About the Company
VMS is a flagship product of Ironroad AB, which has recently been launched in USA in collaboration with its subsidiary, Ironroad USA. Ironroad AB is a leading global developer of mobile video services. It has its headquarters at Sweden and offices in Denmark, Germany, Norway, Spain, Indonesia, India, and Philippines.
For more information, please contact:
Magnus Kniving, CEO
+46 70778 47 11
For Ironroad USA, please contact:
Gerard Casale, CEO
+1 310 498 2098k
