MobiTMS announces the launching of a new mobile ADS service which associates a Mobile reader of “Microformats†to different applications which allows mobile users to store an advertiser address, events or coupon on his phone and/or to localize a venue address on Google map.
The Microformat technology consists of small bits of HTML that represents information, like an address (hCard), events (hCalen
dar), localization, etc., concealed in web pages and accessible via a specific reader which allows the information to be stored.
MobiTMS has included a “Microformat†mobile reader service in its TMS Advertising platform which already offers to provide multi support access to mobile Ads via TMS codes and 2D barcodes (which can be printed in published media or included in widgets for social networks). The TMS platform performs the synchronization of web and mobile formats for ads contents like videos, blog, or RSS feeds and now Microformats. This TMS service offers Advertising providers the ability to include Microformat in ads and offer the mobile user who receives the ads on their mobile phones to access, store and/or localize an address via a “Contact info†link associated to the Microformat element.
“Present Mobile advertising actually follows the web Internet model with banner ads. This model is very minimal if we consider the capacity of the mobile device in terms of direct relationship, said Frederick Saurat MobiTMS co-founder “The mobile user expects to receive on his phone (which is THE symbol of his private domain) something more personal, information that he can use with an immediate benefit. The Microformat technology offers a great opportunity for Advertisers to provide – contact information – which can be directly stored or localized by the mobile user. The opportunity to deliver strategic information directly in the mobile address book of the user is real leverage for the Ad agencies and Advertisersâ€
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About MobiTMS
MobiTMS (www.mobitms.com) is the provider of “TMS†a suite of Internet Mobile services & applications which creates a bridge between print, digital and mobile. The TMS suite allows consumers to Access, Surf and/or Buy contents or products with mobile phones in 1 sequence. TMS is “SIM card OPEN†and can be used everywhere in the world. The worldwide TMS Platform associates a new generation of tools: an international standard Codes & 2D barcode technology, a mobile contents management platform (Mobile reader of RSS feeds, blogs, videos and Microformats), a widgets editor platform and a Mobile Payment solution (with real time mobile billing Telco’s independent). MobiTMS offers the TMS services to the Mobile Internet users community via its multi devices Portal “TMS Republic†(www.tmsrepublic.com) and the TMS solution to worldwide partners from Advertising & Media linked to I.C.E (Information, Communities, Entertainment) businesses, to optimize the promotion and monetization of contents and products.
