IVEE Inc. has launched a collection of women’s fashion sportswear featuring contemporary styles and eco-friendly materials.
Boston, MA, January 29, 2008— It is now possible to transition from a workout at the gym to lunch with friends or even back to the office without a major wardrobe change. IVEE (www.iveestyle.com) announces the first season of a functional yet stylish crossover sportswear collection.
While there is no shortage of sportswear on the market, there remains a need for clothing to fit into the lifestyle of active women who appreciate fashion as well as functionality. IVEE offers apparel designed with the latest fashion trends in mind, using specialty fabrics to provide comfort and a clean, contemporary style one can wear outside of the gym.
IVEE brings a fresh, unique perspective to sportswear and meets the fashion-conscious woman’s desire to reach fitness goals without compromising style. Made from Supplex® and Bamboo, an eco-friendly fabric, IVEE’s collection possesses a soft, cotton-like feel, breathe-ability, and durability as well as quick wicking and drying features unique to this sportswear line. Bamboo, an insulating fabric that keeps the wearer cooler in the summer and warmer in the winter, also has antibacterial qualities which reduce the bacteria that thrive on clothing and skin during workouts.
“IVEE addresses a growing yet under-served market—the modern woman who wants current fashion trends in her workout apparel,†said Mia Li, Founder and CEO of IVEE. “It is our passion as a design-driven company to create comfortable and stylish clothes which allow women to make a fashion statement anytime, anywhere, even in the gym.â€
About IVEE
IVEE is a Boston-based fashion sportswear company dedicated to creating unique sports apparel for women. IVEE uses premium performance materials and eco-friendly fabrics to bring its wearers the maximum performance and comfort.
For more information on IVEE apparels, please visit www.iveestyle.com
Contact:Mia Li, +1 (617)-642-1206 EST, [email protected].�
