Bangalore, Karnataka, India, Wednesday, March 10, 2010 — (Business Wire India) LeadForce1 officially launched today with a mission to change the dynamics of enterprise marketing automation. Helping enterprises to break free from the sales-marketing divide, LeadForce1 is fast becoming the marketing automation platform of choice. The company has developed a breakthrough, patent-pending, next-generation approach that dramatically improves the volume of qualified leads, increases sales pipeline velocity, and delivers unique value by connecting sales teams with qualified prospects in real-time.
Over 200 enterprises depend upon the proven LeadForce1 platform as a strategic tool to achieve marketing metrics and drive sales goals. “While we were already using a marketing automation solution, it was limited only to the leads resulting from form-fills”, said Heather Dalloul, AVP of Marketing at Symphony Services. “LeadForce1 presented an innovative solution to grow our lead generation many-fold. They have a compelling value proposition and the implementation is also quick. LeadForce1 has opened new doors for our business and I would recommend it to anyone looking for a smart and cost effective lead generation solution.”
LeadForce1 offers the unique benefit of being able to determine an online visitor’s interests and intent, using advanced behavioral analysis. Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers that are customized around the interests of each individual lead. The result is marketing campaigns with greater impact, larger sales pipelines, and improved sales productivity.
Forrester Research opinion supports the LeadForce1 vision. “Tools that monitor online activity, match visitors against commercial databases, look up their firms and roles, and help sales proactively chase buyers across the web take priority over technology that manages demand once it comes in the door”, says Laura Ramos, Principal Analyst at Forrester.
The disconnect between sales and marketing teams is a major cause of concern for most B2B organizations, especially when it comes to the lead management process. LeadForce1 is the only marketing automation solution which provides both sales and marketing with unmatched lead insight and intelligence through a shared, holistic Opportunity ViewTM helping them discover sales opportunities in real-time and populate the funnel with only qualified leads. This capability also integrates with the company’s email marketing module to create intent-driven lead nurturing campaigns and sales pitches driven by real customer needs.
“LeadForce1 gives us actionable data for building our sales pipeline that other services lack. Combined with its ease of use, the actionability makes it the most effective lead generation solution we’ve used for our website” said Bert Armijo, VP of Sales for 3Tera (now Computer Associates).
“With existing marketing automation solutions, pursuing leads is a reactionary process. The data provided lacks intelligent insight into the leads, and the real-time information required to take proactive action is not available,” said Srihari Kumar, LeadForce1 CEO. “The LeadForce1 solution resolves these issues with a closed-loop approach through the entire lead life-cycle, from providing highly detailed information about anonymous website visitors, to triggering live sales conversations with prospects in real-time, thus enabling shorter sales cycles and higher ROI for businesses.”
The innovative LeadForce1 solution includes:
— Lead scoring and workflow automation, drip marketing, and landing page creation
— Prospect profile completion, and identification of individuals as well as group decision-makers
— Intent-driven enterprise-class email marketing with automated customization
— Integrated call-back creates real-time live connection to prospects who show greatest interest
— Marketing business intelligence and campaign analytics for feedback and fine-tuning
— Collaboration within LeadForce1 in the context of each lead, contact, and opportunity
To learn more about LeadForce1, visit www.leadforce1.com
About LeadForce1
LeadForce1 is the leader in next-generation marketing automation, Marketing Automation 2.0, providing a game-changing real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadForce1 was founded in early 2008 by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. With major locations in California, Michigan, and India, our team of more than 120 employees is dedicated to the success of our customers.
LeadForce1 will launch its Marketing Automation 2.0 solution in India in Q2-2010. The Company already has several top Indian IT service providers as customers
LeadForce1 is a registered trademark.
For press backgrounder on LeadForce1 click here
Media contact details
Merlin Francis,
LeadForce1,
+91 9845017375 begin_of_the_skype_highlighting +91 9845017375 end_of_the_skype_highlighting,
[email protected]
