Leading Travel Website Asap.co.uk Improves Offering to Give Easier Air Fare, Hotels & Car Hire Price Comparison

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Top price comparator re-launches to bring consumers easier price comparison on flights, hotels and car hire

16 September 2009 – Re-launched, and easier and faster than ever to use, asap.co.uk gives consumers price comparison on thousands of airlines, car hire providers and hotels. The new site lets travellers profit from the widest selection of money-saving deals from leading providers.

The new www.asap.co.uk site helps customers to make fast price comparisons of the current deals from top brands such as British Airways, Opodo, Alamo, Holiday Autos, Ebookers and others and includes further travel options on its site.

Founded by the company behind the award-winning Carrentals.co.uk, the new-look www.asap.co.uk site helps customers to compare prices on great deals quicker than before and also includes the latest travel industry news and blog updates, creating an extensive travel resource.

Gareth Robinson, marketing director of asap.co.uk, commented, “We at www.asap.co.uk enjoy a fantastic customer base already, so we wanted to improve the services which we give them. As such we have enhanced our website to give them even better numbers of great deals.”

www.asap.co.uk uses cost per acquisition (CPA) as its revenue model to give customers and suppliers a fairer comparison service. Asap.co.uk states that CPA is preferable to the traditional pay-per-click (PPC) model used by rivals as it allows every supplier to be listed on the comparison site.

Gareth Robinson continued, “PPC means that some companies like TravelSupermarket can exclude suppliers because the supplier has to pay for clickthroughs to its website. This of course results in a reduced choice for customers.”

“What we do is to work with numerous travel and car hire providers to give consumers clarity in their comparisons and the very best deals. Our revenue is in the form of a commission fee on confirmed reservations, so it’s in our interests to give consumers the widest possible choice.”

With www.asap.co.uk search results are shown in price order, together with details of the company providing the service. Visitors can then go straight to the supplier’s site, which retains the travel details, and read more about the options and book if they choose.

For more information visit www.asap.co.uk.


About asap.co.uk

Asap.co.uk is a leading travel comparison site, featuring the latest deals from airlines, car hire companies and hotels. It allows both business and leisure travellers to compare the best prices and book directly with the supplier.

Asap.co.uk is part of ASAP Ventures, a specialist in the online arena, with over 10 years’ experience in creating and developing high performing websites in markets ranging from travel and recycling to dating and promotions. The company has expanded significantly over the last five years through a programme of domain name acquisition and development, with the company’s portfolio of websites attracting tens of millions of visitors and creating over US$200 million in sales for their partners.

ASAP Ventures now operates four offices – three in the UK and one in Australia.

For further information:
E: [email protected]
T: 0845 871 2069
W: www.asap.co.uk

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