Manhattan, New York – April 24, 2008 – In keeping with their ongoing philosophy of sharing and exchanging ideas directly with their customers, the Lion Brand Yarn Company ( http://www.lionbrand.com ) today launched their new blog, “The Lion Brand Notebook”. The Notebook will provide an open venue on the Web, allowing Lion and their customers to exchange ideas, information and thoughts about crafting with yarn.
The new Notebook will include answers to frequently asked questions, tips and technical support for crafting with yarn, information about the community of knitters, crocheters and crafters, as well as knitting and crochet related events. Lion Brand will also offer inside an inside look at the company including behind-the-scenes images and information about new initiatives, a look at the creative process of the number one yarn brand and personal posts by the President, David Blumenthal and other associates. Registered users will also have the opportunity to respond to posts and add their comments and insight.
“We’re looking forward to this new, more intimate form of communication with people who use our products.” said Ilana Rabinowitz, Vice President of Marketing. “We hope people will visit our new blog and become part of our extended family.”
The new Lion Brand Notebook can be viewed online at: http://blog.lionbrand.com .
Accredited media interested in scheduling an interview to discuss this press release in more detail are encouraged to contact Ilana Rabinowitz at: 212-243-8995
About Lion Brand Yarn Company
Lion Brand Yarn Company, is a 130-year-old entity and is America’s oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.
