Automated Programmatic Analysis Software Identifies Google Adwords and Yahoo Search Advertising Revenue and Cost Savings Opportunities For Search Engine Advertisers
Seattle, WA, February 19, 2009 — Logic361, Inc. Logic361 Website, a leading pay-per-click search advertising analysis software company, today announced the launch of SEM Opportunity Dashboard TM, a major new feature of its free, hosted search engine advertising analysis software application for Google Adwords and Yahoo Search advertisers.
Logic361’s SEM Opportunity Dashboard is capable of instructing a search engine advertiser to; “increase bids on these keywords and pause those keywords… re-write these ads and pause these other ads… by following these recommendations you can expect to increase conversions by “X” dollars and decrease costs by “Y” dollars.”
The SEM Opportunity Dashboard has the unique ability to expose tens of thousands of dollars of hidden opportunities to increase revenue and decrease costs for pay per click (PPC) search engine advertisers.
Logic361’s newest functionality combines years of collective best practices expertise from companies that include GM, Home Depot, ING Direct, Real Networks, Neiman Marcus and Wine.com with advanced PhD level programmatic data analysis techniques.
“Sophisticated programmatic data analysis of search advertising combined with automated bid and ad recommendations is long overdue,” said Stephen Schramke, chief executive officer, Logic361. “Search advertisers are increasingly pressed for time and spreadsheet data analysis is too time consuming and not powerful enough for deep analysis.”
“With rising search advertising costs and strained economic conditions the pressure is on to quickly and cost-effectively deliver results,” said Chris Gilpin, marketing director, BuyAutoTruckAccessories.com. “I rely on the SEM Opportunity Dashboard recommendations to pinpoint my highest priority bid and ad changes for my Google Adwords and Yahoo advertising accounts.”
Key Features in SEM Opportunity Dashboard
Google Adwords and Yahoo Search advertisers can review, at a glance, actionable recommendations to increase ad revenues and decrease keyword costs. Interactivity is a key feature of the SEM Opportunity Dashboard and provides the capability to quickly assess and act upon prioritized bid and ad recommendations.
Getting SEM Opportunity Dashboard
SEM Opportunity Dashboard is immediately available and included in SEM Profit Analyzer, a free hosted software account. Sign-up information can be found: SEM Profit Analyzer Sign-up
About Logic361:
Logic361 was recently recognized by Forrester Research and was included in The Forrester Wave TM report. The Company’s customers range from start-ups to Fortune Top 10 companies and include both B2C and B2B direct marketers. Logic361’s software monitors and analyzes over 3,500 search engine advertising accounts per day and over $100 million in annual search engine advertising. Logic361’s hosted, on-demand search advertising analysis and management software eliminates the need for search advertisers of all sizes to make investments in technology or IT personnel.
Contact: Stephen Schramke, President and CEO, Logic361, (206) 501-3012 ext. 701 or stephen (at) logic361.com
Google Adwords is a registered trademark of Google, Inc. Yahoo Search is registered trademark of Yahoo, Inc. Logic361 is not affiliated with Google or Yahoo.
Press Contact:
Stephen Schramke
Logic361
93 S Jackson Street, #22340
Seattle, WA 98104 – 2818
206 501 3012 x701
[email protected]
http://www.logic361.com
