Love Your Dad, Love his Grill This Father’s Day, Afire Helps you Celebrate them Both

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What does Dad really want for Father’s Day? Something that makes him happy the other 364 days of the year (or as many days as he gets to spend with his beloved grill)! For the natural born griller on your list, Afire, Inc.

Rosemead, CA, June 10, 2011 — What does Dad really want for Father’s Day? Something that makes him happy the other 364 days of the year (or as many days as he gets to spend with his beloved grill)! For the natural born griller on your list, Afire, Inc. has gift ideas that will make Dad light up with excitement.

The ultimate Father’s Day gift is to share the love. In this case, it’s Dad’s love of grilling. Afire’s got the perfect solution: get the whole family in on the BBQ action, with the tableQ social grilling system. Afire’s patent-pending tableQ is today’s hot, cool, environmentally friendly way to enjoy outdoor cooking. Guests get to share in the cooking from the comfort of their own seat around the tempered glass table (seats 6-8) with a high-efficiency grill in the middle. We call it “grillin’ the round.”

“Dads should relax on Father’s Day,” said Marlena Chang, Afire, Inc. founder and CEO. “With tableQ, Dad gets a well-deserved break from standing over a hot, smoky grill; the family gets to enjoy his company at the table. Even the most protective grill master will be proud to share “grilling rights” on this high-end, totally fun outdoor cooking system.”

For those looking to rev up Dad’s existing grill power, Afire offers its line of gourmet grilling products and accessories. “Afire customers are natural born grillers. They want product innovation with premium performance. Healthy and green are also important,” said Chang.

“People feel good using our products. They’re not harming their bodies with carcinogens. They’re not harming the environment. They are getting high performance from sustainably harvested, all-natural materials.”

A must-have for any serious (or novice or occasional) griller is Afire Gourmet Grilling Planks.

“Plank grilling is an art, like wine pairing. When you use the right wood, you enhance and enliven your food –- without overpowering the flavor. Our hardwood planks infuse food with a light, smoky tang, while retaining natural moisture and vitamins,” said Chang.

Afire gourmet grilling planks come in four 100% natural aromatic hardwood varieties. Unlike lumber board used in other planks, Afire’s are sustainability harvested, hand-selected from local farms, and kiln dried. Each plank pairs perfectly with specific foods/flavors. Use Sugar Maple for pork or cheese; Northern Cedar for fish and seafood; Black Cherry for steaks and other robust meats; Golden Alder to grill poultry, seafood, or vegetables.

Afire, Inc. /Father’s Day Gift Ideas

For grillers’ convenience, Afire gourmet grilling planks can be used with charcoal, gas and electric grills. They are available in two sizes. Full-size planks are 6” x 12.” Mini-planks (6” x 7”) are perfect for small plates, appetizers or dinner for two.

Another flavor-enhancing gift is Afire gourmet grilling rubs. “The secret to great grilling is pairing your food and seasoning flavors just right. Afire all-natural herb & spices grill rubs do just that,” said Chang.

Afire offers four custom-blended recipes to complement anything you’re grilling: Steak & Hamburger Rub, Chicken & Turkey Rub, Seafood Rub and Pork & Lamb Rub. All blends are 100% natural, gluten-free, with no MSG, preservatives, artificial colors or flavors.

Father’s Day is also the perfect day to introduce Dad to super-efficient, hotter-burning, eco-friendly charcoal. The secret’s in the coconut! Afire KOKO Charcoal is based on the science of using less to grill more. KOKO Charcoal is 50% more efficient than conventional charcoal. Made from 100% coconut fiber, it burns cleaner, hotter and longer — with no chemicals or nitrates.

Chemicals and impurities are non-issues with KOKO Charcoal. It’s made from 100% carbonized coconut shells, a self-sustaining product that harms no trees in the manufacturing process.

“KOKO Charcoal is the green grilling alternative that burns red-hot, clean, and long. It’s the epitome of what we mean by high-performance and all-natural,” concluded Chang.

Afire’s tableQ social grilling system is available at Brookstone.com. (http://www.brookstone.com/grills-and-grill-accessories.html?ref=pg%7E3), as is KOKO Charcoal.

Afire gourmet grilling planks, natural herb & spices rubs, and KOKO Charcoal can be purchased at amazon.com. (http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dgarden&field-keywords=Afire&x=13&y=19)

Afire, Inc. makes high-performance, all-natural grilling products and accessories for natural born grillers. Afire products are 100% natural and eco-friendly. The company is committed to a superior grilling experience for you, sustainability for future generations.

Media Contact: Marlena Chang: (877) AFIRE-15 x1 (877-234-7315 x 1) Cell: 626-476-9292 [email protected] www.afireinc.com www.table-Q.com

[Terrapass badge] Afire, Inc. is proud to partner with Terrapass to sponsor clean energy and carbon reduction projects.

Contact:
Michael D. Ratner
Afire, Inc.
1555 Sherman Ave #245
Evanston, IL 60201
1-518-282-4800
[email protected]
http://www.afireinc.com

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