Loyalty Management now in Impel CRM

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Robust Customer Loyalty Program in Impel.

Impel CRM’s Loyalty Management module allows businesses to better understand their customers and strengthen their customer relationships. The module is tailored to enable customers to make it a part of their marketing strategy and build their brands effectively. The Loyalty Management module provides two key capabilities –<strong> Core Loyalty Management andAnalytics and Campaigns.

The Core Loyalty Management includes:
• Loyalty Program Management including Programs, Members, Tiers and Promotions
• Points accumulation based on store transactions
• Points redemption for purchases

The Analytics and Campaigns include:
• Customer Analytics including Recency, Frequency reporting
• Customer Segmentation
• Program Performance
• Campaign Management including Planning, Scheduling, Execution and Response tracking

Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “Impel’s Loyalty Management module delivers a full range of functionality that enables businesses to understand each customer’s lifetime value and to design services and promotions that maximize the potential of your customer relationships”. “For most retail businesses, managing Loyalty programs is a challenge. To help our customers execute their Loyalty programs effectively, we have tied up with iNotes India, one of the leading Customer Loyalty management companies in India. With iNotes depth and width of loyalty management experience, managing the details of their Loyalty programs becomes much simpler for our customers”, he added.

About PK4.
PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their customers at the center of their business. Impel CRM helps sales and support executives spend more time with customers and less on administrative work. Impel CRM helps companies increase revenues and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel CRM is used by sales, marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on the Free Trial button on www.impelcrm.in and start using Impel – now!

About iNotes.
iNotes provides effective solutions in the areas of Loyalty Management and Customer Database management. iNotes loyalty programs help businesses identify, retain and increase yields from their best customers through long-term, interactive relationships. iNotes solution deliver a full range of analytics, market surveys and service capabilities to facilitate organizations to better understand each customers’ lifecycle and value. iNotes applies innovative yet advanced technologies in areas of CRM and Business Intelligence to enhance business results of enterprises. For more information click on www.inotesindia.com.

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