Former Major Label CEO and Distribution Visionary, Jim Caparro, Joins Brand Asset Digital Board of Advisors

Industry Veteran Brings A Wealth Of Experience And Innovative Thinking To Brand Asset Digital Following The Launch Of P2Pwordsâ„¢

New York, NY, November 04, 2008 — Brand Asset Digital, the distributed technologies company with a focus on P2P search marketing and efficient LIVE streaming technology, announced today that Jim Caparro, founder and former CEO of EDC, Chairman/CEO of Island DefJam and Warner Music Group’s WEA, has joined the company’s Board of Advisors. Caparro is renowned as one of the entertainment industry’s foremost distribution visionaries with a keen focus on technological evolution and consumer behavior.

Caparro has a history of pioneering new businesses with impeccable timing. He founded EDC Entertainment Distribution Company in 2004 as well as the Island DefJam Music Group in 1998, creating one of the largest and most profitable record labels in the industry. He was the Group’s Chairman and CEO from 1999 to 2001. Prior to DefJam, Caparro created PolyGram Group Distribution, which under his leadership became one of the most respected full-service entertainment distribution companies in the U.S. He has also served as President and CEO of game-maker Atari.

“Jim is a master of distribution with over 25 years of experience in big picture thinking and business building. His grounding in digital distribution and new technology for the music industry further solidifies our P2Pwords™ product as a viable entertainment marketing platform. We are grateful to Jim for his close engagement and contributions to Brand Asset Digital,” expressed Tim Hogan, Co-Founder & CEO of Brand Asset Digital.

Speaking about Brand Asset Digital’s P2Pwords™, the world’s first and only Search Engine Marketing platform for P2P Search, Caparro stated: “Media is now digital, personal and controllable. Consumers are obtaining and configuring music and video on their terms and nothing will stop that. This shift in media consumption creates challenges for marketers and advertisers. The P2Pwords™ platform meets these challenges head-on and positions organizations to capitalize on new opportunities. P2Pwords™ will enable companies to significantly strengthen brand recognition and loyalty.”

“As the entertainment industry comes to understand the vast potential of P2P, they’ll see that the future of content distribution has already been decided by the P2P user community and that community is made accessible to them by P2Pwordsâ„¢. Brand Asset Digital’s platform is the key to the commercialization of the next generation of the web,” Caparro added.

“As one of the leading authorities on distribution of media, Jim Caparro brings an enormous amount of expertise to Brand Asset Digital,” said Joey P., Co-founder of Brand Asset Digital. “When a product like P2Pwordsâ„¢ makes it possible for companies to reach consumers where they want to be and on their terms, we’ve redefined digital media distribution. Since P2Pwords’ successful launch, advertisers are now better able target and execute campaigns that build and enhance their relationship with customers.”

Doug Morris, Universal Music Chairman, once said of Jim “he is a truly gifted executive, combining artistic sensibilities with great organizational skills and business acumen. And equally important, he is a builder of companies.”

About Brand Asset Digital:

Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing and efficient LIVE streaming technology. The company is based in New York City and Pensacola, Florida with new offices opening in California and Michigan. The technology platform behind Brand Asset Digital products is its proprietary distributed CDN (content delivery network), built by Tim Hogan and his development team. Brand Asset Digital is privately funded.

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Contact:
Andrew Eisenberg
Brand Asset Digital
New York, NY
551-427-9888
[email protected]
http://www.brandassetdigital.com