Some businesspeople think that cutting back their business marketing spend during the recession will help them to survive, but many marketing consultants are advising just the opposite.
England, UK, February 06, 2009 — A recession causes businesses to watch their budget very closely and tighten their belts wherever possible. Naturally, many businesses reduce their spending by reducing their business marketing budget.
While this may appear to be a good plan in the short-term, marketing consultants are warning that businesses that reduce their business marketing budget may risk reducing their long-term client base.
A number of marketing consultants and business experts are advising businesses to maintain their marketing budget, and in some cases even increase it.
In a new business show on online network yourBusinessChannel, a number of business experts and marketing consultants explain how they think businesses should spend their marketing budget.
The main advice given by the marketing consultants is to market more and market smarter. This doesn’t necessarily mean your business has to increase its business marketing budget, you just need to do more with it.
Watch how your business marketing budget is spent. It is important businesses measure the return they are getting from different marketing strategies, so they can assess which method works best for their business.
Maintaining your business marketing spend during the recession will give you a clear advantage above other companies, according to business experts and marketing consultants. Where other businesses reduce their marketing expenditure, your business will be able to convert customers, attracting them towards your product or service.
In the show the marketing consultants and other business experts share their advice to answer your many questions about business marketing during the recession. Their advice includes how to increase the effectiveness of your marketing, how to rationalise your marketing spend, and how to increase your business’s exposure without a major hit on your budget.
For more recession advice, see the ‘Beat the Recession’ series on yourBusinessChannel.
Further links/information:
* View this and other business TV shows featuring business experts. http://www.yourbusinesschannel.com
* News about the latest expert business advice and upcoming business TV shows. http://www.yourbusinesschannel.com/blog.aspx
* Business television on your website or blog. http://www.yourbusinesschannel.com/partner.aspx
Contact:
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
[email protected]
http://www.yourbusinesschannel.com
