Marlboro is a premium brand of cigarette made by a branch of Altria-Philip Morris USA and Philip Morris International.
“Marlboro cigarettes” is the brand, named after a famous London located factory Great Marlborough street. By the year 1924 Marlboro cigarettes were advertised as the woman’s cigarette using the slogan “Mild as May”.
Marlboro Cigarettes are the best selling brand in United States of America. Now it is a well known brand in the whole world. People are not aware of the fact that in the beginning these cigarettes were for women only and filter of these branded cigarettes was of pink color that helped in concealing lipstick’s mark but now it is easily available for masses.
Ask a smoke lover which is the best selling brand of cigarettes and the answer to this question without any doubt is Marlboro cigarettes. These Cigarettes comes with a soothing taste and flavors and due to this reason Marlboro cigarette has edge over other cigarettes. Day by day it is becoming popular among chain smokers and occasional smokers.
Now the question is why Marlboro Cigarettes are so popular?
Several factors are responsible for the leadership position that is being enjoyed by Marlboro cigarettes brand. Other brands of cigarette have increased nicotine content with the passage of time but Marlboro has continued with the same amount of nicotine as it was and thus it is one such brand that is ensuring safety for the masses. People believe quality is an important issue for any product. In this respect Marlboro haven’t decrease there quality since ages. So why not one will go for a brand like Marlboro? It is important to note that Marlboro is successful in keeping the originality of their brand.
Marlboro brand has identified itself amongst the American icons of masculinity, the cowboys. All its advertisements are centered on the heroics of these glorified brave heroes of yesteryears. Unlike using jeeps, Marlboro advertisements make use of horses which again represent originality for heroics and masculinity. Masculinity has another test which is apparently missing in competing brands. The unmistakable hard taste, that is. This is another point for men to identify themselves with manliness. Even the Marlboro Lights are definitely harder than most regular cigarettes. Besides, almost any fresher is introduced to smoking by one who smokes Marlboro.
The original popularity of Marlboro has carried forward to the present era of discount price, too. More than anything else, the hiking of tax on cigaret tes, besides driving smokers away from neighborhood store! as succe eded in complementing the sale of Marlboro.
Today more that 70% of smokers prefer to go for this particular brand of cigarette only. This is enough to show that there must be something very special in this brand that is attracting so many people towards it. So if you also want to go for quality smoking then you must go for buying Marlboro brand of cigarettes only. It is sure you will get such satisfaction that cannot be explained in words by going for this particular brand of cigarette.
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