The Internet has brought with it many opportunities for businesses to reach a wider global audience. But successful on-line marketing is not just about building a web site. It requires a well thought out, comprehensive strategy which penetrates all stages of the customer engagement journey.
So how can you maximise the success of on-line marketing? The best bet – hire a professional. Neoptic, based in Norwich, is a specialist on-line marketing consultancy, who can help you unleash the potential of your on-line operations and introduce you to an array of online marketing solutions you may not even know existed.
The practice of on-line marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales, and should encompass a mix of components. Neo optic can help you focus on your target market through proper choice of advertising type, media, and design, making you business number one in the lists.
No matter what your budget neo optic can help your business become quicker, smarter and more in tune with the customer than your competition. We apply effective utilisation of on-line marketing tools to:
• Communicate your company’s message about itself, its products, or its services
• Gain greater understanding of the needs and preferences of existing and potential customers
• Drive an increased amount of direct sales to your web site and increase your ROI
• Reduce your costs, reaching a wide audience for a small fraction of traditional advertising budgets
• Track your success as nearly all aspects of an on-line marketing campaign can be inexpensively and immediately traced, measured, and tested.
At neo optic we will guide and advise you on how to actively incorporate online marketing concepts into your business strategy and utilise mechanics such as:
• Search engine optimization (SEO) – one element of Search Engine Marketing (SEM) which involves marketing a website online via Internet search engines, such as Google. SEO results are achieved by improving the site’s non-paid (organic) rankings in the results returned from the search engines. The higher your website’s ranking for specific keywords, the more likely you are to get traffic from visitors who find you by conducting a search using those keywords. Keyword research establishes how many people are searching for a specific phrase, and how many results are returned – that is how many other websites are competing for those same keywords. At neo optic we can help you to unleash SEO potential by balancing the popularity of a keyword phrase against the website’s ability to rank well for that term.
• Pay-per-click (PPC). Working alongside SEO techniques pay-per-click (PPC) can create increased interest in your business. The technique uses Google ad words, paid for listings which generate interest in your company and increase the number of visits to your site. They are what you find on search engine pages, either on the right or at the very top of the page, when you have made a search. With PPC, you pay only when someone clicks your ad and visits your Website. The listings work on an auction basis and can be a cheap or as expensive as you need. They are an ideal way of increasing traffic to your site and allow you to increase your sites visibility in search engine listings.
If you are a Norwich business who needs help on how to enhance your on-line marketing efforts contact on-line marketing experts neo optic. Visit our website www.neooptic.com/online-marketing-norwich.aspx or call us on 01603 305334 to chat about how we can revolutionise your web activity.
Contact Details:
Fiona Muller
URL: http://www.neooptic.com
E-mail: [email protected]
Tel: 01603 305334
Address:
3 tillyard house,
Norwich
United Kingdom
