How does your membership or association handle member retention? Is it simply a stat that you calculate every year and reflect on at end of year meetings or is it something that you can report and track every day as a key performance indicator?
The key to running a successful Membership organisation, Association or Charity is based on your ability to retain existing members and also to gain new members. Without key information or analysis of these trends, organisations struggle to move forward. The ability to have a dynamic and flexible reporting system for your membership software is one of the most important ways to improve retention rates and acquisition rates for existing and new members respectively.
Microsoft CRM for Memberships has one of the most advanced reporting and analysis tools available for associations, memberships and charities to evaluate key performance indicators such as retention rates and acquisition rates on any given segmentation of your membership database.
The Membership software reporting and analysis tool within the system is the key to being able to identify and use indicators of value and efficiency to determine areas of improvement needed in your organisation. Having real time membership intelligence will save you time on collating reports and also give you instant feedback on a day by day basis. Microsoft CRM for Memberships will help put you and your membership management team in control at all times.
Microsoft CRM for Memberships analysis tools will help you to understand everything about your existing members, create profiles and segments based on geographic location, job titles etc. It provides you with a clear visualisation of your membership community in realtime.
Reporting and Analysis of Membership trends is extremely important for organisations who want to move forward. The reason why retention is so important becomes clear when you consider the analogy of water being poured into a leaky cup. There is no point in recruiting new members until you know why existing members leave and sort out the problem.
The Microsoft CRM for Memberships reporting section provides one location where membership management staff can review reports and key performance indicators for key performance indicators such as renewal rates, expiration rates, reporting on membership payments, subscription trends, event management reports and many more. All can be viewed as dynamic dashboards or standard reports.
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