Ice It by Bebe Z, Inc. has joined in the fight against breast cancer through PiNKiTUDE, a multilevel branding initiative from MGM which encompasses a wide range of products, merchandise and events to help raise money for the global breast cancer organization Susan G. Komen for the Cure®.
Tampa, FL, October 29, 2008 — Ice It by Bebe Z, Inc. has joined in the fight against breast cancer through PiNKiTUDE, a multilevel branding initiative from MGM which encompasses a wide range of products, merchandise and events to help raise money for the global breast cancer organization Susan G. Komen for the Cure®. The popular women’s apparel brand has created a stunning PiNKiTUDE apparel collection, inspired by MGM’s beloved and iconic Pink Panther and featuring Ice It by Bebe Z’s trademark Swarovski crystals, rhinestones and studs.
“Fashion always makes a statement — and what better statement to make than one that empowers women,†said Bebe Ziegler, CEO of Ice It by Bebe Z. “It’s an honor to work with both MGM Consumer Products and Susan G. Komen for the Cure to help raise awareness for such an important issue.â€
Ice It by Bebe Z’s PiNKiTUDE collection, which recently debuted at Fashion Week Tampa Bay, is currently available at The Pink Palm, Tampa’s hip and prestigious Lilly Pulitzer Signature Store, as well as at national specialty and department store retail chains.
The PiNKiTUDE brand initiative is devised to educate young women and teens on the importance of breast self-awareness and early detection and treatment of breast cancer, while also stressing the importance of a healthy lifestyle. Leveraging the strength of MGM’s strong brand identity and broad appeal, proceeds from the retail merchandise and events are raising critical funds for Komen for the Cure’s ongoing research and community outreach campaigns.
Golden Globe-nominated actress Emmy Rossum is PiNKiTUDE’s official spokesperson. Rossum is assisting MGM Consumer Products and Susan G. Komen for the Cure in life saving breast health messages with young women everywhere through the PiNKiTUDE campaign.
The fully integrated PiNKiTUDE effort emanates from a modern fashion line targeting teen and young adult women. The complete line of apparel, accessories and jewelry will now include the high-end Ice It by Bebe Z collection. The PiNKiTUDE fashion brand is a bold approach to life inspired by MGM’s beloved and iconic Pink Panther. Encouraging women to live life completely, take care of their mind, body and spirit and trust in their own identity is what PiNKiTUDE is all about.
In addition to retail locations, the Ice It by Bebe Z PiNKiTUDE collection can be purchased Online at www.mgmstore.com.
About Ice It by Bebe Z, Inc.
Ice It by Bebe Z, Inc. began six years ago in the back bedroom of CEO Bebe Ziegler’s Tampa home when she made herself a crystallized Buccaneers tank top. When she realized how in-demand the shirts were with female sports fans, the concept of Ice It by Bebe Z was born. The mission is to create unique lines of apparel tailored to individuals with a passion for fashion, as well as life. The beautifully designed apparel combines high-end fabrics with the brilliance of Swarovski crystals, rhinestones and studs in a customized logo or motif. Since the start of the company, they have manufactured and distributed unique, high-quality fashion apparel that is both comfortable and flattering to the female and male body. Collections by Bebe Z include corporate, pro sports, automobile, non-profit, as well as private label designs. Ice It by Bebe Z is a signed licensee with organizations such as the National Hockey League, Collegiate Licensing Company, MGM Consumer Products’ PiNKiTUDE line, and Discovery Communications’ successful TV shows Miami Ink and LA Ink.
www.iceitbybebez.com
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.
Press Release submission By PressReleasePoint
Press Contact:
Robin Adkins Vosler
Relations PR & Marketing
Ice It by Bebe Z, Inc
Tampa, FL
813.356.0156
[email protected]
http://www.iceitbybebez.com
