MODELLING AGENCIES GET MORE SELECTIVE: HOW THIS CAN ADVANTAGE YOU

The sharp-eyed fashion watcher will have noticed that fashion itself has become a whole lot more serious of late.
Trends this season are super-focused: there’s no confusing the sharp-shooting Balmain 80’s inspired look with Russian Folklore chic. This sharpening of fashion’s vision has led to many agencies following suit and narrowing their range of focus.
By being more selective, they are aiming themselves squarely at a particular market. One agency delivering high-fashion models sells their names and signing straight to the fashion bibles; a more commercial agency would focus in on a high-street chain or catalogue.
This helps them eliminate, or at least, limit the possibility of their models being rejected by clients. Specialising in a particular branch of the modelling market means an agency can fine-tune what clients really are looking for. It means the models they sign up, and send out on go-sees, will match more closely than before the clients’ requirements, and therefore, increase the possibility of that fledging model being hired for their first job. Getting that first job is crucial to getting the ball rolling, and the quicker a new model is hired, the better.
This determined re-focusing is helpful for prospective models looking for an agency, as it can point them in the right direction. There is nothing more frustrating than a wasted search, and by agencies becoming more selective, it can actually help, rather than hinder, a new model’s progress.
So selection can be helpful. Rather than excluding new faces, agencies are clarifying exactly what it is they’re looking for. Far from being a negative, this move towards better clarity can make the search for an agency quicker, easier and less bewildering. Good news all round.