myjobsinpune.com announces seminar series for Pune based companies

Pune, July 24, 2008: Pune based myJobsinPune.com, leading online recruitment website in the city, announced that they would be holding a series of seminars on online advertising and recruitment in Pune. They kick started the series they tied up with the Regional Advertising and Marketing Association (RAMA) for the first seminar for its members.
The Seminar conducted by myJobsinPune.com is an attempt to bring to various agencies in Pune, opportunities in the Online Media space and how they can use this new media to help their clients and customers ride this wave of online marketing. The Internet Advertising market is largely dominated by the national players, while cities like Pune with a large number of corporates have yet to firm up their plans for this new media. Whether it is about tapping customers locally or globally, the online media offers a unique advantage to help realize the marketing objectives of corporates.
Speaking on the occasion, Mr. Mihir Modi, CEO, myJobsinPune.com said, “The online Advertising market in India is one of the fastest growing media verticals, registering 80% Year on Year growth and expected to grow from the current size of Rs. 400 Crore to Rs. 2500 Crore by 2011. We believe that there is an immediate need to take advertising to a local level. The benefits of a local approach are tremendous as more and more companies especially multinationals are setting up their base in tier 2 and tier 3 cities and look for localized solutions to minimize cost and optimize efficiency. We have successfully done so with Myjobsinpoune.com. This seminar is our endeavor to take our offering to the local advertising avenues within Pune.”

Throwing light on the latest trends in online marketing, Amit Tripathi, MD Id8 Labs and keynote speaker said, “Increase in broad band penetration and the rise of Mobile Web will contribute significantly to rising usage of the Digital Marketing initiatives. While the Internet is a global media platform, however the new wave of Internet growth is getting influenced by regional surge in usage patterns. Today as per IAMAI research, Mumbai and Delhi, which at one point in time accounted for over 75% of the Internet users, today are down to 40%. Users from Tier 2 & 3 cities are getting onto the web and are regular users of the web platform”.
Globally as well as in India, corporations are waking up to this huge opportunity. The internet has leveled the playing ground and given an opportunity to local as well as regional players to compete with larger organizations. Localization of services or content is a big hit in this segment and the trend to capture the local users is just beginning.
Financial Services Companies and Automobile Dealerships are amongst the front-runners who are availing of this new media platform to tap local target audiences and converting them to customers. Other industries are gradually waking up to this opportunity.
Pune being the hub for education, the number of skilled professionals and management graduates passing out of the various Pune colleges presents a very unique opportunity. Pune has a young vibrant population and one of the highest PC and Internet penetration in the country. Add to that the cost effectiveness and targeted reach of the online media, more and more Pune companies are realizing the opportunity.

For further information please contact Sunder Iyer on +919823029582