NK&A Advertising Agency Announces Ways to Drive Repeat Purchases
AUSTRALIA, Sydney (January 2011) NK&A Advertising Agency is an advertising agency located in Sydney, Australia which specialises in helping clients increase revenue. One strategy used by NK&A Advertising Agency is to drive repeat purchases.
NK&A advertising agency have researched purchase scenarios and intentions across several retail product categories in Sydney and has realised certain elements are typically present for repeat purchases to occur.
One of the key retention strategies is to keep the top buyers satisfied. A strategy used in keeping the top buyers satisfied is to keep them highly involved in the purchase transaction. The more a buyer is involved relates to additional purchases in the future. Studies have shown that buyers who do not have a very big voice in a purchase often do not return for a future purchase.
Another way this Sydney based advertising agency helps companies drive repeat purchases is to encourage strong customer satisfaction. This element is a strong factor of repeat purchasing. Customers with a high satisfaction rate tend to return to the company over and over again. Many elements go into maintaining high level of customer satisfaction.
One of these includes how a company employee talks and interacts with the customer. A company whose employees take the time to listen to customer needs and respond to this has a much better chance of building a relationship with the customer. Consumer merchant relationships are an important component of customer satisfaction. NK&A Advertising Agency is aware of this important element of customer satisfaction and assists clients in understanding the importance & have developed customer services training programs & manuals.
NK&A Advertising Agency have also identified a pattern regarding repeat purchases, income, and customer satisfaction. A household which has a high income level will tend to come back to the retailer more regularly when there is strong satisfaction. The correlation between these two elements gets stronger with more income and higher customer satisfaction.
This Sydney advertising agency also recognises other consumer behaviour regarding repeat purchases. Consumers purchasing in a low involvement retail category tend to buy the same brand as always. On the other hand, consumers tend to try different brands, products or services when they have a high interaction level during the transaction.
NK&A Advertising Agency is highly knowledgeable in the field of advertising and as an agency has helped many Sydney based companies. This advertising agency has a broad base of skills which can be very helpful to companies.
Faced with a Marketing problem or opportunity? Talk to NK&A Advertising Agency Sydney on 02 9362 0123 or visit www.nagey.com.au
Contact:
NK&A Advertising Agency
Web: www.nagey.com.au
http://nagey.wordpress.com/
Phone: +61 2 9362 0123
Email: [email protected]
