Conducted in June 2012 using the results of a customer survey along with many European Internet users, this White paper explores the topic of â??smartâ? photographyâ??s impact on Internet users and e-commerce websites.
PackshotCreator is one of the leading European experts in photography and 360 degree and 3D product animations. Its technical expertise and commercial success give this French company legitimacy to produce, analyze and identify overall trends.
Its White Paper makes a great point in showing the direct influence that photographic techniques have on Internet usersâ?? buying behavior and on the efficiency of e-commerce websites. You will discover that researchers have even concluded that mediocre electronic transactions generate “web stress”: tension frequently encountered when theyâ??re having a bad online shopping experience.
For nearly 10 years, its innovative approach in the field of photography and 360 degree and 3D product animations, allows PackshotCreator to understand and even anticipate technology levers that enhance the experience of an Internet user. Such assets determine the satisfaction and loyalty of a user who will memorize what is on the site or even buy more.
One of the major observations exposed in the White Paper: The Power of 360 degree and 3D animations.
By choosing to show a product in 3D rather than from a single angle, a website can increase sales, retain an Internet userâ??s attention and even reduce his or her costs.
The success of a product is now influenced by its staging on a web page.
Online sales professionals increasingly analyze every detail that would encourage or impede an Internet user throughout the buying process. PackshotCreatorâ??s study shows that creating interactive visuals has become a key performance factor for businesses:
� 81% of Internet users declare that the first reason they are refrained from online shopping is because pictures on the website are sometimes barely visible or of poor quality.
� 58% of Internet users prefer 360 degree or 3D animations whereas only 0,50% prefer a single product picture, when asked about their preferences.
� 2 PackshotCreator customers out of 3 stand out from their competitors due to their product visuals.
� Users of PackshotCreator solutions claim that since they use it: 76% reduce their costs of picture production and 64% have increased their turnover.
PackshotCreatorâ??s White Paper will be distributed to professionals by email, it will be available for downloading directly on the website and will also be distributed during the E-commerce tradeshow in Paris next September.
The White paper is available upon request.
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