AUSTIN, TX (June 8, 2011) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announces the release of a new case study featuring client Paradigm Sample and its utilization of Kinesis solutions to create a custom mobile research app.
Paradigm Sample is a global sample company that specializes in providing quality mobile and web samples for business-to-business and consumer audiences. Last year Paradigm Sample partnered with Management Science Associates (MSA) to launch a Convenience Consumer Insights Panel (cci Panel), the first mobile panel designed to capture research data from hard-to-reach shoppers within the convenience store channel. Paradigm Sample determined that a custom smartphone app was the ideal solution to engage and communicate with the cci Panel participants. The case study details Paradigm Sample’s creation and launch of the mobile app, as well as its integration with Kinesis Survey™ and Kinesis Panel™ to design/deliver mobile surveys and effectively manage the cci Panel.
“Kinesis provides cutting-edge mobile capabilities that enable our clients to conduct research in ways not previously possible,” said Leslie Townsend, Kinesis President. “Paradigm Sample is among the most forward-thinking market research companies in the mobile space, and Kinesis is proud to play a role in its custom mobile research app.”
“Since mobile apps enable research using a device that consumers carry with them virtually 24 hours a day, we believe that the market research industry will be able to capture information more quickly, and perhaps more accurately, since feedback is provided in the moment,” said Sima Vasa, Paradigm Sample CEO. “Paradigm is very encouraged by the response we have received from our cci Panelists, and we are proud to lead the charge in mobile research thought innovation and solution delivery.”
The case study is available at: www.kinesissurvey.com/resources/case-studies.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact [email protected] or visit www.kinesissurvey.com.
About Paradigm Sample
Paradigm Sample™, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. The company specializes in hard-to-reach audiences and leads the consumer research industry in online and mobile panels. They represent an exclusive panel (North America, Europe and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulse™, their real- time data collection capability. Paradigm Sample™ has sustained double-digit quarter- over-quarter growth since its inception in early 2009. More information is available at www.paradigmsample.com.
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