If you walk into any book shop and take a photo book down off the shelf, the first thing that will probably strike you about it is what a beautiful and superbly well made object it is. Rich, thick, glossy paper and superb printing will be combined to showcase the work of a famous photographer or a set of images showcasing a celebrity looking their very best.
Personalised photo book take these standards and remove them from the hands of the professionals and put them within reach of absolutely anyone who wants to collect, store and show off their favourite digital photographs. The advent of digital photography has had two massive effects on the way that most ordinary people take photographs. The first effect has been to vastly improve the quality of most people’s photographs. The automated nature of the vat bulk of digital cameras has all but eliminated the kind of mistakes which used to commonly blight most people’s photographic efforts.
The fact that focussing, aperture size, framing and use of flash are all now controlled by the camera itself has resulted in people with little or no training or experience being able to take pictures which rival those produced by professionals with the finest equipment money can buy. Add to this the drop in price, which has brought excellent lenses and high pixel rates within easy reach of all, and you have a situation in which it is possible for anyone to take pictures which wouldn’t look out of place on the walls of a gallery.
The other main by-product of digital photography has been to vastly increase the sheer number of photographs which people take. Freed from the onerous task of paying for the development and printing of photographs, people now feel able to take exactly as many pictures as they like, meaning that every moment of a special holiday or family event can be captured for posterity.
The only ‘problem’ created by the two factors listed above is the sheer volume of pictures which every person now produces, and the number of those pictures which are good enough for them to want to keep them in perfect condition forever. Personalised photo gifts represent the perfect means via which to do precisely that.
The choice of subject matter, and the individual pictures featured is down to each customer. It could be that you want to put together a photo book which commemorates a loved one’s 50th wedding anniversary, or captures the small intimate, special moments of a wedding day or landmark birthday party. Whatever the occasion, the process of putting together photo books has been reduced to a few simple steps, whilst still keeping every option freely available. All that anybody has to do is upload the images which they wish to feature and then choose the size, shape and layout of the book in question. Details such as the type of cover (hard or soft) and the way in which each individual page is laid out are down to the individual, and no experience whatsoever is required to produce results every bit as stunning as those open to professional photographers.
