Rising mobile penetration in the Philippines will expand the mobile banking user base to beyond 11 Million by the end of 2011, according to a new research report, “Philippines Banking Sector Analysisâ€, from RNCOS.
The green signal from the Philippines government to telecom operators to make free partnership with banks has opened a slew of opportunities for the banking industry. Now Filipinos can use their mobile phones as ‘virtual wallets’. This has made the Philippines the leader among the developing countries in offering financial transactions over mobile networks. Thus, with increasing number of mobile subscribers and increasing level of mobile penetration, the mobile banking will see tremendous growth in future.
Also, the introduction of e-banking services and subsequent innovations in them had played critical role in changing the landscape of local banking industry. e-banking has made it more convenient for customers to use a number of popular interfaces like Internet, web-enabled mobile phones and Personal Digital Assistant (PDA) for financial transactions anytime, anywhere. With the introduction of mobile banking, the customer convenience has moved a step ahead.
Thus, mobile phone is fast evolving as a major payment instrument, posing a tough challenge to the well-established traditional credit and debit cards.
“Philippines Banking Sector Analysis†contains comprehensive research and rational analysis on various segments, like assets size, income level and number of cardholders, of the Philippines banking industry. It also analyzes the current performance and growth opportunities, and helps clients to understand various products available in the market and their future scope. It also discusses the role of technology in the Filipino banking industry.
The report gives future outlook of different aspects of the banking industry such as financial cards, mobile banking, and bancassurance. The future projections are made after analyzing the current market scenario, past trends and regulations laid by the central bank.
In addition, the report gives forecast on banking industry assets, mutual fund assets under management, number of credit cards, IT spending by banking industry, mobile banking users, microfinance industry, mobile subscribers and bancassurance in life insurance product sales.
About RNCOS:
RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today’s globally competitive environment.
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