Planet Superheroes: Bringing the Superheroes to India
Indian Character Licensing Company Planet Superheroes to aggressively bring International Character Brands to India
Mumbai, India: Planet Superheroes, one of India’s leading Character Merchandising companies, has recently announced its aggressive plans to bring some of the biggest international character brands to India. The company announced its plans of tying up with international licensors and content owners to provide a 360 degrees licensing solution to the Indian Sub-Continent.
“India is one of the most lucrative markets for character merchandising due to its large youth population and increasing affordability”. In addition, Indians are voracious consumers of entertainment both domestic and western, as evident in the size of its own thriving film industry as well as the growing viewership of western content especially among Superheroes, TV Shows and Cartoons. Yet, India shares a very small slice in the ~ US$ 50 Bn global character merchandising market. This has stemmed from the lack of a proper domestic licensing ecosystem as well as dearth of quality merchandisers that are dedicated to this space. Planet Superheroes wants to solve this problem by being the conduit for these brands to enter India. Brand relevant product design strategy, breadth of product categories, transparent reporting and an omni channel distribution network is what makes us the numero uno partner for character licensing in India” said Jaineel Aga, CEO & Co-Founder of Planet Superheroes.
Started in 2013, Planet Superheroes is one of the most coveted exhibitors at the Comic Con Exhibitions in India and holds a special place for several hardcore fans of Superheroes, Comics and TV shows. Currently, it is one of its kind online store in India that has the vast breadth across characters and depth within categories. With almost 10,000 products, it is the one stop solution for all fan based character merchandise and provides a unique differentiated experience matched by none. This has resulted in a very loyal curated customer base with almost 35% repeat rate.
The company is also getting noticed in the vibrant startup ecosystem in India. It has been identified as a potential category leader by ISPIRT Foundation to attend a highly selective entrepreneurship boot camp to be mentored by Indian Entrepreneurs and Professors from Stanford and Duke University. It has also been selected as one exhibitors at The Surge Alpha Conference to be conducted in Bangalore early next year where the company will interact with international investors.
About US: Planet Superheroes is India’s first and only online store for Superheroes & Comic Character Merchandise. Be it your passion for Superheroes or Comic Characters or just something stylish to wear, we have a range of T-Shirts, Hoodies, Boxers, Flip Flops, Memorabilia, iPhone Cases and much more.
We are constantly developing and updating our website with new products and collections, so stay tuned!
You can visit the company at www.planetsuperheroes.com
