The theme of the film is ?40 years of illuminating design? hence the use of dramatic lighting to bring the products from the darkness into the light. This style echoes the way Porsche Design devotees feel about their products and how these iconic pieces fit into their homes, offices and lives.
The film took around six months to complete from creative inception to delivery. The process involved filming in the actual studio in Zell Am See plus a product and fashion shoot in Berlin. We also filmed at the Rodenstock factory in Munich who manufacture glasses for Porsche Design, the Meindl factory in Munich who supply leather and the watchmakers Eterna in Switzerland. In addition, we filmed the testimonials in the interviewees own offices and studios.
http://www.youtube.com/watch?v=gblu5sePQ58&feature=plcp
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