Postcard
Services (www.postcardservices.com), a technology and marketing business that
drives direct mail marketing with digital printing solutions, announces a
powerful tool specifically designed to boost response rates for direct mail
marketing campaigns.
Meet
CustomerScan – an easy-to-use service that has but one task: to statistically
profile a business’s best or ideal customer. “The CustomerScan tool helps anyone
seeking to “turbo-charge” their direct mail campaign,” said Jonathan Kremner,
C.E.O. of Postcard Services. “It does this by focusing on the characteristics
of the ideal target profile that the direct mail campaign needs to reach.” Identifying
the precise audience for a marketing campaign ultimately means less cost and
more success via improved response rates. Mr. Kremner added, “And best of all,
no advanced degree in statistics is required because the system does it all for
you!”
The
system’s engine matches the user’s database against a comprehensive database of
U.S. businesses and/or consumers information to create a customized market
penetration analysis. This analysis
includes frequency bar charts and penetration index tables depicting the
results. Such insight is beneficial for businesses
focusing on customer acquisition or exploring new market segments. Newell White,
President of Postcard Services said, “The real innovation behind CustomerScan
lies in its use of up to 25 demographic overlays. Each overlay reveals more
information about one’s customers, so one can market to them – and new
prospects – much more specifically, and therefore more effectively.” Moreover, CustomerScan enables segmenting a
campaign to existing clients so the marketer can develop effective cross-sell
campaigns, up-sell promotions, loyalty programs and other customer-focused
strategies. This in turn, reduces
marketing costs and improves response rates and campaign efficiency, as the
campaign bypasses unproductive customers, while marketing to a business’s best
prospects.
Mr.
Kremner added, “CustomerScan is an efficient tool for maximizing database
marketing and analytics without having to invest large blocks of time and money
in an otherwise technical area. It’s simple to use, so anyone can benefit from
it. It’s the perfect add-on to a direct mail postcard campaign.” For more information, sample reports, and to
order, visit www.CustomerScan.com.
Since 2003, Postcard Services (www.postcardservices.com)
has been dedicated to creating online tools that empower businesses of all
sizes to create quality direct mail programs, without the expense of hiring
multiple agencies. It serves over 35,000
small business clients nationwide. Additionally, Postcard Services provides an
array of private label solutions for franchises, call centers, and larger
businesses with repeat direct mail needs.
Contact:
Jonathan Kremner
866-571-3111
9216 Palm River Rd
# 202
Tampa, FL 33619
