is Top 5 for’s “Most Promising New Company”

P is pleased to announce they’ve been named one of’s Top Five finalists for its “Most Promising New Company” award.

New York, NY, December 28, 2010 — is pleased to announce they’ve been named one of’s Top Five finalists for its “Most Promising New Company” award. The winner will be announced on January 6th in Las Vegas at the Mashable Awards Gala, during the Consumer Electronics Show.

“We are in very good company,” said Paul Feldman, Co-Founder of “This is incredibly validating to us that our push for social change and online charitable focus is highly regarded,” added Co-Founder Sean Steinmarc. was born of two lifelong friends who realized the nonprofit they’d actively been supporting for six years was no closer to reaching its financial goal. While researching methods to increase support, they identified a significant gap existing within the non-profit community. Reaching and engaging a wide supporter base was too difficult for the limited resources of the non-profit world, and there was very little, if any, cross-pollination between supporters of different charities. launched in November 2010; it is unique in the following ways: encourages micro-participation, affordable for most everyone, which casts a wider net beyond the typical 3% of the population who donate to charities annually and feel they can afford to do so. is easily accessible to on the Internet and on most mobile smart-phones. helps raise awareness of other charities by creating competitive events to win amazing deals around each specific charity.

Members earn free tokens by referring friends, which encourages the viral nature of this site.

Members can purchase as many or as few tokens as they like; there is no monthly or annual membership fee.

The “Share Button” at the bottom of each charity page and its event pages helps broadcast the message on Facebook, Twitter, and elsewhere, also raising awareness.

“We’d rather be engaging thousands of new supporters giving small amounts than receive one lump sum from a wealthy philanthropist, because this viral activity does a better job of raising awareness of the charities,” Feldman explained.

For more information on, please visit the Web site, watch the founders’ interview on WPIX, read a review from App Appeal or visit the following social media links:

Founded in 2010, is an online community specifically designed to increase awareness of and revenue for non-profit organizations. By participating in online events, it gives supporters an opportunity to get premium items at a discount, all while taking part in an interactive and fun shopping experience. Each event benefits a specific charity, engaging supporters and generating funds to help their causes.

Current Charities Involved:

Boys & Girls Club Weber-Davis
Children’s Defense Fund – New York
City Hall Fellows
Detroit Institute for Children
Keep America Beautiful
National Breast Cancer Coalition
Off The Mat Into The World

About the Mashable Awards
Mashable is proud to present the fourth annual Mashable Awards (formerly known as Open Web Awards). The Mashable Awards celebrate major innovations and achievements in the digital and social media landscape by companies, people and projects via an open, multilingual, international, community-nominated voting platform. Millions of votes will be cast in 25 categories ranging from “Best New Gadget” to “Best Music Discovery Service” to “Must-Follow Brand.”

Following three months of competition, the Mashable Awards Gala will kick off the 2011 International CES convention week on January 6, 2011 at Cirque du Soleil’s Zumanity stage in Las Vegas and will be streamed live.

Tickets are now on sale exclusively through Eventbrite.

This Year

Mashable’s community is more than twice the size it was in 2009
Mashable will be implementing new technologies to encourage and enhance the experience
Mashable will be hosting our second ever Mashable Awards Gala event live

About The Past Mashable Awards
The first Open Web Awards in 2007 achieved more than 250,000 votes and more than 20 million page views combined, between Mashable and our 50 international blog partners.

The second Open Web Awards in 2008 included more than 26 categories, saw more than 100 Blog Partners (from 25 countries and written in 10 different languages), 50,000 total nominations, 80,000 total votes in the first round, and 90,000 votes in the final round.

The third Open Web Awards in 2009 included 50 winners, achieved more than 440,000 nominations with over 70,000 nominees and 780,000 final votes.
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