Julia Child cookbook owners and moviegoers inspired by “Julie and Julia” who would truly like to learn how to cook Beef Burgundy, and are passionate about mastering the art of French cooking, can visit Rouxbe.com, the world’s first-ever online cooking school. Just as Julia Child’s cookbook “Mastering the Art of French Cooking” taught Americans how to cook the finest French food, Rouxbe Cooking School aims to revolutionize how people learn to cook.
Vancouver, BC, August 28, 2009 — Rouxbe (pronounced roo-bee) Cooking School invites “Julie & Julia” moviegoers and Julia Child fans, lovingly referred to as “servantless” home cooks, to learn about mastering the art of French cooking through its premium online cooking school. Admission to Le Cordon Bleu culinary school isn’t required to master the perfect Beef Bourguignon recipe and find continued success in the kitchen, thanks to the professional cooking curriculum in top-quality, high-definition, close-up video plus a newly-created free French Cooking Section at Rouxbe.com.
“Like Julia Child, Rouxbe is on a mission to teach the world how to cook,” said Joe Girard, CEO and president of Rouxbe. “Julia Child once said ‘Once you have mastered a technique, you barely have to look at a recipe again.’ We couldn’t agree more. Once you’ve mastered our cooking school lessons, your whole world of cooking will completely transform.”
The recently released movie “Julie & Julia” has created an unprecedented demand for Julia Child cookbooks, especially the 48-year-old cookbook, “Mastering the Art of French Cooking.” In fact, the book will make its debut at No. 1 on The New York Times best-seller list on Aug. 30 in the advice and how-to category. In response to this renewed interest, Rouxbe has created a French Cooking Recipe & French Cooking Technique Section on its website featuring free French cooking technique videos, free French video recipes, as well as premium video cooking lessons from its Rouxbe Online Cooking School ( http://sn.im/french-cooking-recipes ) (subscription required).
The section teaches many cooking techniques that the Julia Child and Julie Powell characters struggled with in the movie, including How to Make a French Butter Sauce, Positioning Your Guide Hand to Cut like a Chef, and How to Poach an Egg. Visitors to Rouxbe can even take a free cooking school lesson on Pan Frying which is the starting place for many of Child’s recipes.
Videos demonstrating classic French recipes, such as Beef Bourguignon, Pork with Mushroom Cream Sauce, French Onion Soup, Crème Brûlée, Braised Peppercorn Short Ribs, Alsatian Onion Tart and Salmon Salad Niçoise are also featured in the section. These lessons will help home cooks satiate their hunger to recreate Child’s butter-infused recipes, just like blogger Julie Powell did in the movie.
Long-time Rouxbe fans have appreciated Child’s timeless instruction while embracing learning online the Rouxbe way. “Five days ago I got out my ‘Mastering the Art of French Cooking’ because I was inspired by the movie, ‘Julie & Julia’ to prepare the Boeuf Bourguignon,” wrote Judith Colby, a Rouxbe member since October 2007, in a comment posted about the Beef Bourguignon recipe. “Preparation was over two days & I loved every minute! The dish turned out better than my wildest expectations. Your recipe has brought Julia’s into the 21st century and demystified the original that may daunt many cooks! Next time, I’ll use your recipe.”
Rouxbe Cooking School:
Beyond the section dedicated to French cooking, the Rouxbe Cooking School features hundreds of cooking videos packaged in a top-quality, step-by-step format that makes learning to cook as easy as pie. Course lessons include everything from Knife Handling to Pasta to Eggs to Steaks and even how to make restaurant-quality Sauces, and include practice exercises, quizzes, and online discussions with other students. For the complete curriculum, visit http://www.rouxbe.com/school. The year-old school has won rave reviews and attracted students from more than 180 countries.
Unlike other online cooking sites that focus on recipes, celebrity chefs and short technique videos, the school uses a two-pronged approach that is unparalleled in the online cooking world. It pairs excellent “how-to” content, which teaches skills and techniques necessary to drive cooking success, with unique “why-to” content, which helps students understand cooking fundamentals and frees them from following recipes.
When cooks simply follow a recipe step by step, they often don’t understand why they are doing what they are doing. The result? Their success is hit and miss, and they end up with a single dish from one recipe. However, once at-home cooks start to understand the how’s and why’s of cooking, they can begin to apply this learning to successfully create countless other dishes.
The Rouxbe Cooking School doesn’t just teach students how to cook; it empowers them to think for themselves in the kitchen and to create gourmet meals like a professional chef. Plus Rouxbe students can learn on their own schedule in their own home in a quarter of the time it would take to complete a traditional culinary program, allowing busy home cooks to have their cake and eat it too.
While the recipe and technique videos are free, a monthly subscription to the complete Rouxbe Cooking School costs $15, an annual membership costs $99, while a premium lifetime membership costs $199. Rouxbe contributes 10 percent of all membership fees to Rouxbe for Life, which feeds hungry children in developing countries. To date, Rouxbe has fed more than 85,000 children.
To get a taste of the school and experience a free lesson, simply visit http://www.Rouxbe.com. Bon appétit!
About Rouxbe:
Rouxbe.com (roo-bee) is the world’s first-ever online cooking school. Unlike many cooking sites that focus on celebrities, Rouxbe celebrates food by delivering close-up technique and skill instruction to aspiring at-home cooks seeking solutions that drive successful results each and every time. Created by two professional chefs, Joe Girard and Dawn Thomas, Rouxbe.com was launched in 2006. The Vancouver, B.C.-based company also offers its rich content through co-branded websites to premium partners like HarperCollins Canada, Dean & DeLuca, and MetroKitchen.com. To see what’s cooking at Rouxbe, visit Rouxbe.com.
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Contact:
Deborah Pleva
Rouxbe.com
Vancouver, BC
Canada
503-250-4750
[email protected]
