Yoplait’s signature pink lid program Save Lids to Save Lives®, is taking place during September and October 2010 to once again raise funds for Susan G. Komen for the Cure®, the world’s largest grassroots network of breast cancer survivors and activists. Community members of San Diego are encouraged to collect the special pink yogurt lids as proceeds will benefit the local Susan G. Komen for the Cure®, San Diego Affiliate of Susan G. Komen for the Cure®.
San Diego, CA, August 28, 2010 — Yoplait’s signature pink lid program Save Lids to Save Lives®, is taking place during September and October 2010 to once again raise funds for Susan G. Komen for the Cure®, the world’s largest grassroots network of breast cancer survivors and activists. Community members of San Diego are encouraged to collect the special pink yogurt lids as proceeds will benefit the local Susan G. Komen for the Cure®, San Diego Affiliate of Susan G. Komen for the Cure®.
Yoplait is committed to a world without breast cancer and for the 12th consecutive year is turning the brand’s lids pink in September and October. For every pink lid collected and mailed in by December 31, 2010, 10 cents will be donated to Komen for the Cure, up to $1.6 million with a guaranteed minimum donation of $500,000. Lids submitted are tracked by return address zip codes, which allows a percentage of the total amount of donated funds to go directly to each sender’s local Komen Affiliate.
During the past 12 years, more than 116 million lids have been collected and Yoplait has contributed over $25 million to the cause through programs like the Save Lids to Save Lives® campaign and sponsorship of the Susan G. Komen Race for the Cure® series.
“Our Affiliate is incredibly grateful for Yoplait’s continued support over the years,” said Laura Farmer Sherman, executive director of Susan G. Komen for the Cure®, San Diego. “The Save Lids to Save Lives® program is such an easy and healthy way for the community to get involved and raise dollars for our local efforts. The donation from collected lids will help our breast cancer education and awareness initiatives.”
About Yoplait
For more than 20 years, Yoplait has been committed to raising awareness of women’s issues, including breast cancer, heart health, osteoporosis prevention and fitness. To date, Yoplait and its parent company General Mills have donated more than $25 million to the breast cancer cause. In addition to the Save Lids to Save Lives campaign, Yoplait is a member of Susan G. Komen for the Cure’s Million-Dollar Council and is the National Series Presenting Sponsor of the Komen Race for the Cure®, the largest series of 5K run and fitness walks in the world. Visit www.yoplait.com to get involved in the Save Lids to Save Lives program.
About General Mills
One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales of US$ 14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
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